253: Focusing on Customer Retention Features
The Bootstrapped Founder
09/22/23
•12m
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Buckle up for a voyage into the intricate world of software feature decision-making! Promising to equip you with insights from my journey, this episode helps you navigate the choppy waters of determining which attributes to include in your software business and which ones to abandon. We'll unravel my personal blueprint for assessing feature requests and enhancements, with a particular focus on the crucial understanding of 'the job to be done.' Together, we'll dissect the correlation between feature alignment and customer retention, and you'll gain clarity on the two critical factors that weigh in when assessing the importance of a feature - workflow inputs and workflow outputs.
The blog post: https://thebootstrappedfounder.com/focusing-on-customer-retention-features/
The podcast episode: https://share.transistor.fm/s/a1f7ff7f
The video: https://youtu.be/llsICCu2Af8
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Acquire.com
Previous Episode
252: Erica Schneider — Build Your Personal Platform (And Not Just a Brand)
September 20, 2023
•56m
Getting started often brings valuable lessons that shape our paths in life; my chat with Erica Schneider, an expert in building authentic personal platforms, is a testament to this. We navigated the terrain of creating an authentic personal brand, focusing on the courage it takes to do so and the power of authenticity in the digital realm. Erica's journey from persona to person, the struggles with online negativity, and her triumphant return to authenticity offer profound insights for anyone aspiring to cultivate a genuine online presence.
We dove into the fascinating world of audience building, stressing the importance of resilience amidst criticism. With Erica’s rich wisdom on the subject, we discussed practical strategies to engage audiences and maintain personal authenticity online. Erica’s knack for writing shone through as we discussed how well-crafted words can create connections and open doors.
Erica on Twitter: https://twitter.com/ericasmyname/
00:00:00 Building an Authentic Personal Platform
00:09:50 Authenticity Journey and Tackling Trolls
00:17:08 Building an Audience Through Writing
00:26:46 Social Media
00:33:13 Authentic Online Platforms
00:40:58 Planning a Cohort and Future Learnings
00:52:00 Writing Insights
The blog post: https://thebootstrappedfounder.com/erica-schneider-build-your-personal-platform-and-not-just-a-brand/
The podcast episode: https://share.transistor.fm/s/8bf956a0
The video: https://youtu.be/imLa8gJJuhs
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
This episode is sponsored by Acquire.com
- (00:00) - Building an Authentic Personal Platform
- (09:50) - Authenticity Journey and Tackling Trolls
- (17:08) - Building an Audience Through Writing
- (26:46) - Social Media
- (33:13) - Authentic Online Platforms
- (40:58) - Planning a Cohort and Future Learnings
- (52:00) - Writing Insights
Next Episode
254: Aprilynne Alter — Behind the Scenes of a Successful YouTuber
September 27, 2023
•63m
Unearth the secrets of YouTube monetization and growth in our conversation with YouTube creator Aprilynne Alter. Prepare to be enlightened as Aprilynne reveals her journey, from retaking control of her editing process to experimenting with an array of content styles and formats. We dive into her daring exploration of NFTs and the groundbreaking transformation that led her to focus her content on educating others about YouTube.
We'll take you on a journey through the strategies that make YouTube an effective distribution platform. From carefully curating topics, titles, and thumbnails to creating your own monetizing product, we discuss the art of packaging videos for optimal appeal. Gain insights from Aprilynne's experience as she transitioned from producing multiple average-quality videos to focusing on crafting one high-quality video per week. We talk about the striking balance between content quality and quantity, and the crucial role of consistency for content creators.
Rounding up, we explore the vital aspects of mental health and productivity in the life of a creator. Aprilynne candidly shares her personal experience of moving to San Francisco, and how it impacted her productivity and overall well-being. We highlight the importance of creating an ideal workspace to foster creativity. Aprilynne gives us a glimpse of her creative space, her morning routine, and how an inspiring city view plays a role in maintaining her creativity. It's an engaging and insightful episode packed with practical tips and lessons from Aprilynne's journey as a YouTube creator. Don't miss it!
Aprilynne on YouTube: https://www.youtube.com/@AprilynneAlter
Aprilynne on Twitter: https://twitter.com/AprilynneAlter
00:00:00 YouTube Editing and Experimentation Insights
00:13:32 Understanding YouTube Monetization and Content Strategy
00:26:45 Navigating Titles and Thumbnails on YouTube
00:38:58 Finding the Balance
00:49:39 Creating a Productive and Creative Workspace
The blog post: https://thebootstrappedfounder.com/aprilynne-alter-behind-the-scenes-of-a-successful-youtuber/
The podcast episode: https://share.transistor.fm/s/55e1e979
The video: https://youtu.be/wFJEQKvaXRc
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
This episode is sponsored by Acquire.com
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