245: Take a Break
The Bootstrapped Founder
08/25/23
•25m
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Instead of writing a lengthy article this week, I pointed my iPhone at my face, clipped on a wireless mic, put the puppy in the background of the shot, and hit record. I share my thoughts about forcing yourself to take breaks, even when you feel like you shouldn’t. I dive into the times in my life when that sentiment caused me massive mental health issues, and I point out a few misconceptions that contributed to that self-delusion.
If you’re having trouble taking breaks, this is for you.
And if you’re good at taking breaks, please tell me how to do it ;)
Here’s my “take the break or the break takes you” moment.
The blog post: https://thebootstrappedfounder.com/take-a-break/
The podcast episode: https://share.transistor.fm/s/218285c3
The video: https://youtu.be/lmPE0ZT37L8
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Acquire.com
Previous Episode
244: Emmet Gibney — Referred Into the Role of CEO
August 23, 2023
•58m
Emmet Gibney truly walked the path less taken. Today, you'll hear about an extraordinary journey from customer support to interim CEO of Rewardful. You'll gain insights into how Emmett skillfully braved the transition following the company's acquisition by a private equity group. This episode will acquaint you with the power of referral and affiliate programs, and how they can provide the much-needed edge to entrepreneurs in their quest for growth.
This conversation with Emmett is a goldmine of subject-matter expert insights. We discuss the lucky turn of events that propelled him to the position of interim CEO at Rewardful, and his role in the growth trajectory of the SaaS Group. You'll learn about the intricate management processes this Private Equity company has woven for its portfolio companies. Understand the distinction between customer referral programs and affiliate marketing programs, and the art of setting them up. Emmett's experiences serve as a testament to the potential personal growth and career trajectory that can be achieved by working your way up — or being referred, as we find out.
We also delve deep into the art of building successful referral and affiliate systems. Listen to the success stories of two indie hackers and explore the strategies to build trust with affiliates and identify the right people for your affiliate system. Embrace the wisdom of the long-standing community members and learn how to attract the right newcomers to your work. This episode is not just about strategies but also about the nuances of human relationships in business – a true masterclass for entrepreneurs and those in the SaaS industry.
00:00:00 Journey to Interim CEO at Rewardful
00:11:47 Transitioning to Private Equity
00:22:16 Referral and Affiliate Programs for SaaS Businesses
00:35:41 Building Affiliate Systems for SaaS Businesses
00:39:11 Finding and Building Affiliate Partnerships
00:44:43 Community-Centric Approach in Business
Emmet on Twitter: https://twitter.com/emmetgibney
The blog post: https://thebootstrappedfounder.com/emmet-gibney-referred-into-the-role-of-ceo/
The podcast episode: https://share.transistor.fm/s/a68eab7b
The video: https://youtu.be/FpymMil-3Ks
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
This episode is sponsored by Acquire.com
- (00:00) - Journey to Interim CEO at Rewardful
- (11:47) - Transitioning to Private Equity
- (22:16) - Referral and Affiliate Programs for SaaS Businesses
- (35:41) - Building Affiliate Systems for SaaS Businesses
- (39:11) - Finding and Building Affiliate Partnerships
- (44:43) - Community-Centric Approach in Business
Next Episode
246: Corey Haines — Mastering Product Marketing
August 30, 2023
•62m
Get ready to learn everything about product marketing from our guest today, Corey Haines. Corey is a marketing pro who knows a lot about selling the right products to the right people. He talks about problems that indie hackers often face and gives helpful tips to solve them. He also invites us behind the scenes of his new business, Conversion Factory, which helps young companies with their marketing.
We chat about how Corey went from doing freelance work to starting his own company with two friends. He shares how they came up with the idea for Conversion Factory, their special way of (product) marketing, and how they make products really popular. We also look at new ways of doing business, comparing old and new methods — using subscription payments in an agency is pretty new ground. Corey's thoughts on this are really interesting and could change how you think about business.
We end our talk with Corey's views on how software and starting a business have shaped his career. He talks about why selling a product might be easier than creating software. We also discuss the benefits of having a business that makes steady money, which can help start other projects. Corey's experience in running a marketing company and the importance of being an expert in your field offer great advice. This conversation is full of useful tips for anyone interested in starting a business. So let's dive in and learn from Corey's experience!
Corey on Twitter: https://twitter.com/coreyhainesco
Conversion Factory: https://www.conversionfactory.co/
00:00:00 Indie Hackers' Struggles With Product Marketing
00:11:53 Hire Marketer, Launch Conversion Factory
00:17:56 Starting an Agency
00:30:36 Company Size and Service Needs Correlation
00:42:12 The Role of Software and Entrepreneurship
00:46:56 Website Design and Product Marketing
00:57:50 Product Marketing and Building Service Subscription
The blog post: https://thebootstrappedfounder.com/corey-haines-mastering-product-marketing/
The podcast episode: https://share.transistor.fm/s/30c61a32
The video: https://youtu.be/WG6qrEnWNxA
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
This episode is sponsored by Acquire.com
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