
242: Louis Pereira — When an Indie Hacker Strikes Gold
The Bootstrapped Founder
08/16/23
•62m
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Ever wonder how to build a successful start-up from scratch? This week, I'm joined by Louis Pereira, an indie founder who has done just that. Creator of the successful audio transcription product, AudioPen, Louis sheds light on his journey and the calculated risks he took with pricing and subscriptions to validate demand early on. He's a firm believer in building and launching products in public, a practice that he believes played a critical role in growing his audience and gaining traction — and it paid off mightily.
This isn't just a conversation about entrepreneurial success; it's a deep dive into the inner workings of a product, from handling customer conversations to managing bug reports and feature requests. Enjoy the inside view of a successful business on the rise.
00:00:01 Indie Founder Discusses Building Successful Startup
00:10:30 Building Features and Handling Customer Conversations
00:18:38 Building Business Trust
00:26:38 Building in Public and Unexpected Success
00:38:36 "Hackathon Launch Strategies and Productivity Mindset"
00:43:55 The Value of Reading and Accessibility
00:53:41 The Impact of Writing Tools
Louis on Twitter: https://twitter.com/louispereira/
Louis' website: https://louispereira.xyz/
AudioPen: https://tbf.link/audiopen
The blog post: https://thebootstrappedfounder.com/louis-pereira-when-an-indie-hacker-strikes-gold/
The podcast episode: https://share.transistor.fm/s/ad81b535
The video: https://youtu.be/y0GbP43xtpo
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
This episode is sponsored by Acquire.com
- (00:01) - Indie Founder Discusses Building Successful Startup
- (10:30) - Building Features and Handling Customer Conversations
- (18:38) - Building Business Trust
- (26:38) - Building in Public and Unexpected Success
- (38:36) - "Hackathon Launch Strategies and Productivity Mindset"
- (43:55) - The Value of Reading and Accessibility
- (53:41) - The Impact of Writing Tools
Previous Episode

241: Human Creativity Amidst AI Dominance
August 11, 2023
•9m
Battle lines have been drawn. Human writers versus artificial intelligence - who will come out on top? I'm Arvid Kahl, your guide through the minefield of writing in a world where machines such as ChatGPT are generating content at a phenomenal rate. Can human authors still hold their own? Absolutely! Tune in as I reveal why the human touch and authenticity inherent in our content is irreplaceable, no matter how advanced AI becomes.
The blog post: https://thebootstrappedfounder.com/human-creativity-amidst-ai-dominance/
The podcast episode: https://share.transistor.fm/s/b3d424cc
The video: https://youtu.be/MqWEGSjnAlA
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Acquire.com
Next Episode

243: Bootstrapped SaaS Exit Planning
August 18, 2023
•26m
Get ready to unlock the secret to enhancing your business's value — whether you plan to sell or not. This episode will guide you through the concept of sellability and its crucial role in your business. Inspired by a riveting conversation with Kevin McArdle, a seasoned investor who shared valuable insights from his SaaS business acquisition experience, and the wisdom of John Warrillow's book, Built to Sell, I illuminate good business practices that can boost your business's sellability and value.
But it doesn't stop there. I'll equip you with practical strategies for exit planning that will make your business not only sellable but also ready for a smooth transition. Ready to build a sellable business?
00:00:00 The Importance of Sellability in Business
00:09:00 Practical Tips for Exit Planning
00:17:18 Assessing Alignment and Exit Planning
The blog post: https://thebootstrappedfounder.com/bootstrapped-saas-exit-planning/
The podcast episode: https://share.transistor.fm/s/c4d259eb
The video: https://youtu.be/9cqVjugSsAs
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Acquire.com
- (00:00) - The Importance of Sellability in Business
- (09:00) - Practical Tips for Exit Planning
- (17:18) - Assessing Alignment and Exit Planning
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