217: The Flip Side: When Not to Build in Public
The Bootstrapped Founder
05/19/23
•12m
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Building in public is a popular trend in entrepreneurship. However, it may not always be the best approach. Entrepreneurs should consider their personality traits, the nature of their business, and their competitive advantages before deciding whether to adopt this approach. Building in public is about generosity, transparency, and community, and can be a powerful way to gain customers' trust, build a brand, and grow a business if these values align with the business model and personal style — but not always.
My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm
The blog post: https://thebootstrappedfounder.com/the-flip-side-when-not-to-build-in-public/
The podcast episode: https://share.transistor.fm/s/815ae514
The video: https://youtu.be/GoJB6ngrS1M
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Pinto Financial. Check out their demo!
Previous Episode
216: Jack Ellis — Taking on Google as a Bootstrapper
May 17, 2023
•54m
Today, I’m talking to Jack Ellis, the co-founder of Fathom Analytics, a privacy-conscious web analytics business that I personally use for all my web properties. The company that Jack co-founded with Paul Jarvis competes directly with Google on their linchpin advertising product. That’s a pretty high order. We chat about Jack's role in a growing successful software business and just how much he hesitates to go from coder to manager. We dive into choosing reliable dependencies to power an always-on SaaS business and how to deal with migrating customers from Google to Fathom.
Here’s a deep dive into a successful technical SaaS business. Here’s Jack Ellis.
Jack on Twitter: https://twitter.com/JackEllis
My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm
The blog post: https://thebootstrappedfounder.com/jack-ellis-taking-on-google-as-a-bootstrapper/
The podcast episode: https://share.transistor.fm/s/cda46335
The video: https://youtu.be/oGjrUs0JB8w
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
This interview is sponsored by Acquire.com
Next Episode
218: Evelyn J. Starr — The Evolution of a Brand
May 24, 2023
•49m
Evelyn J. Starr is a brand-building expert. We talk about finding the right niche, having a community-centric long-term perspective, and how brands evolve —you might call it “grow up”— over time. Here’s Evelyn.
My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm
Evelyn's Twitter: https://twitter.com/EvelynJStarr
The blog post: https://thebootstrappedfounder.com/evelyn-j-starr-the-evolution-of-a-brand/
The podcast episode: https://share.transistor.fm/s/69cc34f4
The video: https://youtu.be/CTKESAugLP8
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
- (00:00) - What’s the biggest misconception about building brands?
- (01:44) - Do other brands influence the perception of your brand?
- (06:26) - What is the core of your business’s brand?
- (10:11) - How to pick a niche that is just right.
- (16:34) - What is too big of a niche to start a business?
- (21:46) - The evolution of a brand over time.
- (27:53) - What’s the difference between a serious brand and an adult brand?
- (33:19) - Tips on how to find your fans.
- (37:30) - The importance of having a differentiator in the space.
- (40:26) - Most people want to help. Most of the time you’re going to get a yes.
- (47:13) - The importance of being relatable to your audience.
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