215: In Pod We Trust: How Creators Can Best Juggle Credibility & Sponsored Content

The Bootstrapped Founder

05/12/23

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12m

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People would rather sift through fake AI results than see yet another ad. Something is happening in advertising, and the creator economy is affected greatly.

The shift towards trust-based advertising is a wake-up call for founders and creators when crafting their marketing strategy, as honesty, integrity, and trust are now essential components of a successful approach to outreach.

Here are the steps that you need to take to keep up with this development.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/in-pod-we-trust-how-creators-can-best-juggle-credibility-and-sponsored-content/

The podcast episode: https://share.transistor.fm/s/7ff5761e

The video: https://youtu.be/AZFbKUSmq_I

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com

Find me on Twitter: https://twitter.com/arvidkahl/

This episode is sponsored by Pinto Financial. Check out their demo!

Previous Episode

214: Fatih Kadir Akın — Selling a Global Sticker Business

May 9, 2023

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53m

When Fatih started his sticker business Stikkernet, his peers asked him, “You’re a developer; why don’t you write this from scratch?” His response? “Why should I?”

Today, I'm talking to my dear old friend Fatih Kadir Akın — or fka for short. We discuss his unexpected journey of building a successful business out of a simple idea. Fatih shares his experience with building Stikkernet and how he grew his audience through community building. We chat about the challenges of logistics when shipping internationally and how Fatih found solutions that worked so well it lead to an exit.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/fatih-kadir-akin-selling-a-global-sticker-business/

The podcast episode: https://share.transistor.fm/s/155fff77

The video: https://youtu.be/ijU4vYrBDwo

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

This interview is sponsored by Acquire.com

(00:00) - Introduction
(02:51) - Stikkernet
(10:05) - How Fatih became a sticker expert in Turkey
(18:28) - The perfect product for community-based marketing.
(29:02) - Sticker Mule
(33:03) - What is developer relations?
(38:17) - Do you still get to code?
(41:52) - Community-building
(47:54) - The pressure of starting a business.

Next Episode

216: Jack Ellis — Taking on Google as a Bootstrapper

May 17, 2023

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54m

Today, I’m talking to Jack Ellis, the co-founder of Fathom Analytics, a privacy-conscious web analytics business that I personally use for all my web properties. The company that Jack co-founded with Paul Jarvis competes directly with Google on their linchpin advertising product. That’s a pretty high order. We chat about Jack's role in a growing successful software business and just how much he hesitates to go from coder to manager. We dive into choosing reliable dependencies to power an always-on SaaS business and how to deal with migrating customers from Google to Fathom.

Here’s a deep dive into a successful technical SaaS business. Here’s Jack Ellis.

Jack on Twitter: https://twitter.com/JackEllis

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/jack-ellis-taking-on-google-as-a-bootstrapper/

The podcast episode: https://share.transistor.fm/s/cda46335

The video: https://youtu.be/oGjrUs0JB8w

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com