208: Louis Nicholls — Growing Your Newsletter

The Bootstrapped Founder

04/19/23

•

51m

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When it comes to building an "owned audience," nothing beats an email list. Louis Nicholls is a newsletter expert, and he shared with me how to monetize a list, how to grow it reliably, and why cold emails are often done spectacularly wrong.

Louis will show you how to do email right.

00:00:00 Why did you choose to build SparkLoop?

00:05:23 Grow an audience, monetize a list

00:09:07 How do you maintain customer quality in a network?

00:14:55 Advice on how to cross-link your knowledge with other channels.

00:18:48 How much is too much in terms of "buying" subscribers?

00:21:59 What makes a newsletter word of mouth-worthy?

00:27:48 Struggling with self-promotion

00:31:51 What makes a good or a really bad cold email?

00:36:44 Why all cold emails look the same

00:42:57 Why a good message is never cold

00:48:57 Borrowed audiences always have risk

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/louis-nicholls-growing-your-newsletter/

The podcast episode: https://share.transistor.fm/s/8e4bcbf9

The video: https://youtu.be/FNolzZtXjLI

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Previous Episode

207: ChatGPT: Goldmine or Minefield for Indie Hackers?

April 14, 2023

•

19m

ChatGPT is everywhere. But can we build businesses on it? What risks will we face? Let's dive into the future of entrepreneurship in a world where AI is ubiquitous.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/chatgpt-goldmine-or-minefield-for-indie-hackers/

The podcast episode: https://share.transistor.fm/s/efd69983

The video: https://youtu.be/J4eNi1uqxUI

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com

Find me on Twitter: https://twitter.com/arvidkahl/

This episode is sponsored by Pinto Financial. Check out their demo!

Next Episode

209: MicroConf US '23 Recap — What Happens When 250 SaaS Founders Meet

April 21, 2023

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48m

This week, I got on my first post-COVID trip and headed to Denver, Colorado for MicroConf 2023.

It.

Was.

Awesome.

Unsurprisingly, being in the same room with 250 other bootstrapped SaaS founders is one of the nerdiest things you can do. And it was as enlightening as it was nerdy. I just arrived back home in Canada a few hours ago, so I took the opportunity to share my insights from the conference on my podcast. Enjoy!

00:00:14 Intro

00:02:26 What is MicroConf?

00:08:42 STIR

00:11:21 The talks

00:16:34 The speaksessionsers

00:19:19 My session on mental health

00:25:43 Feeling isolated

00:28:31 How to start a conversation about your own experience.

00:34:37 Mental health as a founder is paramount.

00:37:25 MicroConf is more than just a conference

00:43:28 Things outside the conference hall

My MicroConf EU 2019 attendee talk: https://www.youtube.com/watch?v=TheiytjsZoY
MicroConf Connect: https://microconf.com/connect