203: The Art of Naming Your Business
The Bootstrapped Founder
03/31/23
•16m
About
Comments
Featured In
What are the factors involved in choosing a solid business name? From securing an available domain to choosing a unique name for SEO reasons, I delve into the linguistic and cultural considerations of choosing a business name, including avoiding potentially offensive or negative connotations in various markets.
I also emphasize the importance of trademarking the business name and domain to protect from infringement and legal disputes. Future-proofing a business name involves securing social media handles and reevaluating and possibly undertaking a rebranding process if the business's direction changes significantly or the target audience's preferences shift over time.
This podcast episode offers practical insights and tips on choosing a fitting business name that represents your brand's identity and promise.
https://namemesh.pro/ : Generates domain name suggestions based on your keywords.
https://www.shopify.com/tools/business-name-generator Offers a variety of business name ideas based on your input.
Lean Domain Search: Matches your keyword with thousands of potential domain names. Namium is great, too.
My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm
The blog post: https://thebootstrappedfounder.com/the-art-of-naming-your-business/
The podcast episode: https://share.transistor.fm/s/9c485402
The video: https://youtu.be/HDGSrHBrLtk
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Localazy! use the coupon ARVID for 25% off.
Previous Episode
202: Peter Askew — Domain Expertise
March 29, 2023
•63m
Peter knows how to get good domains and turn them into businesses. He's selling onions, helps dude ranchers get clients, and will share his approach to monetizing domains as well as purchasing them on the cheap side. Peter's been building online marketplaces for a while, and he'll teach you how he approaches setting up profitable businesses.
00:00:00 Peter’s unique approach to building a business.
00:02:59 The right mindset to become an entrepreneur.
00:05:46 Getting into domain name investing.
00:11:11 The domain name investing path.
00:16:20 The importance of having a domain first.
00:20:08 What’s a directory marketplace like?
00:26:43 The domain-first approach is genius.
00:30:00 The importance of no-brainer pricing.
00:33:37 How to use a domain portfolio to build your business
00:39:22 Peter is not afraid of going into a new industry.
00:44:21 The importance of having a good domain name.
00:52:13 Industries to avoid
00:58:48 Peter's world
My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm
The blog post: https://thebootstrappedfounder.com/peter-askew-domain-expertise/
The podcast episode: https://share.transistor.fm/s/da30dbce
The video: https://youtu.be/vGN8fPLg4Nw
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
Sponsored by Acquire.com.
Next Episode
Bonus: Arvid on "First Class Founders" by Yong-Soo Chung
April 3, 2023
•36m
This is probably the most concentrated and well-produced podcast I've been on in a long while. And I want to share it with you here today as a bonus episode.
Kudos to @YongSooChung for putting his money where his mic is. He spent a lot of time, money, and energy to make this episode happen. This is a great ep, and if want to learn about my whole founder journey, I recommend a listen.
Here's the original show: https://www.firstclassfounders.com/life-changing-wisdom-with-arvid-kahl-from-selling-a-saas-business-to-becoming-a-creator/
Yong-Soo Chung on Twitter: https://twitter.com/YongSooChung
If you like this episode you’ll love
Promoted