192: Colleen Schnettler — Stair-Stepping into SaaS
The Bootstrapped Founder
02/22/23
•53m
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Today, I’m talking to Colleen Schnettler, co-founder of Hammerstone and build-in-public podcaster. We talk about getting bootstrapper-compatible funding, juggling way too many projects, and selling a business when you know it’s time to move on. Here’s Colleen.
00:00:00 A lot of podcasts
00:06:01 Building on Heroku
00:12:25 Building on Marketplaces
00:16:59 Dealing with support requests
00:21:49 Pressure to sell?
00:26:27 Hammerstone
00:31:24 Business Value
00:35:46 Value of value
00:41:11 The risks of having just a few big customers
00:46:12 Getting bootstrapper funding
The blog post: https://thebootstrappedfounder.com/colleen-schnettler-stair-stepping-into-saas/
The podcast episode: https://share.transistor.fm/s/281dbe46
The video: https://www.youtube.com/watch?v=PpcYTO5x3cY
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This interview is sponsored by Acquire.com
Previous Episode
191: Writing for Founders
February 17, 2023
•11m
Arvid shares what writing can bring to the founder table.
Self-funded entrepreneurs can benefit from honing their writing skills, as it can be used to communicate ideas and thoughts clearly, attract attention, foster relationships, and build a personal brand.
The blog post: https://thebootstrappedfounder.com/writing-for-founders/
The podcast episode: https://share.transistor.fm/s/735924e4
The video: https://youtu.be/1R5scFwM5Xw
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Drata.
Next Episode
193: Stair-Stepping with Plugins: Platforms to Build On
February 24, 2023
•14m
Stair-stepping into software entrepreneurship is a great way for developers to start their own businesses without taking on massive risks. Building a plugin on an established platform allows developers to leverage existing user bases and traffic to grow their business quickly, while also being aware of the risks associated with platform dependency, profit-sharing, and limited flexibility.
My interview with Collen Schnettler: https://www.youtube.com/watch?v=PpcYTO5x3cY
Rob Walling's Stair-Stepping: https://robwalling.com/2015/03/26/the-stair-step-method-of-bootstrapping/
Preetham Nath: https://www.preetamnath.com/blog/grow-shopify-micro-saas-to-25k-mrr-in-14-months
The blog post: https://thebootstrappedfounder.com/stair-stepping-with-plugins-platforms-to-build-on/
The podcast episode: https://share.transistor.fm/s/51643e63
The video: https://www.youtube.com/watch?v=PjOHqn4PJZM
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Drata.
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