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The Bootstrapped Founder - 183: Expanding Your Opportunity Surface
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183: Expanding Your Opportunity Surface

The Bootstrapped Founder

01/20/23

12m

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To increase your chances of success as an entrepreneur, think outside the box and expand your opportunity surface. This can be achieved by embracing activities that don't scale, diversifying inputs, and taking small steps toward achieving your goals. These strategies will help you create valuable connections, build strong relationships and gain valuable insights that will lead to success.

- Expanding Your Opportunity Surface
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship

If you're interested in Descript, go and check it out here.

You can also watch this episode as a video on YouTube.

Previous Episode

Today, I’m talking to Daniel Fayle — co-founder of Chekkit, a business he and his team have boostrapped to $2mil in ARR. We’ll touch on finding the right vertical to get started, how to do things that don’t scale, and what choices need to be made to get a business to 7 figures.

00:00:00 Daniel Fayle

00:05:35 Getting started with Chekkit

00:09:00 Local marketing & picking verticals

00:12:05 When to hire a team?

00:17:25 Integrations

00:22:33 Pricing choices

00:25:32 How to be inspired by competition?

00:29:54 The importance of customer support

00:36:31 Setting limits on free trials

00:41:55 Use the tech that your customers use

00:47:15 How to stay on top of your game

- Door-to-door to $2M ARR with Daniel Fayle
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship

This episode is sponsored by MicroAcquire.

You can also watch this episode as a video on YouTube.

Next Episode

Today, I’m talking to Laura Elizabeth. She co-hosts the Non-Tech Founders podcast and runs several products as a non-technical founder. We talk about outsourcing, trust, and building an audience around your business. Here’s Laura!

00:00:00 Laura Elizabeth

00:02:10 Running a non-technical founder podcast

00:09:28 Hiring the right people

00:12:14 Hiring people who can do something you can't

00:17:27 Being able to do everything is both awesome and frightening

00:20:13 Experimenting with different modes of delegating

00:25:45 Establishing an internal process for your business

00:30:00 On Phrasing

00:36:30 The importance of having a mentor

00:42:04 Providing the fertile ground for luck to strike

00:45:04 The hardest part is overcoming your inner demon

00:52:56 Why it's good to have an expert for website personalization

00:56:33 Where you can follow Laura

- Building Software Products As a Non-Technical Founder With Laura Elizabeth- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship

This episode is sponsored by MicroAcquire.

You can also watch this episode as a video on YouTube.

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