The Cult of Lululemon
Sounds Like A Cult
03/05/24
•63m
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First of all, what the hell is going on with culty leggings companies that have too many Ls in their brand name: LuLaRoe, Lululemon... sounds like a conspiracy!!! Anyway, after many long years of listener requesting this topic, Sounds Like A Cult is finally diving into the spandex heart of darkness that is Lululemon. With the help of special guest hosts Taz and Marah, the ridiculously charming voices behind the Sistas Who Kill podcast, host Amanda is unraveling how this bougie "It Girl" athleisure empire stretches beyond mere clothing into a full-blown lifestyle, complete with dogmas, devotees, and even a murder??? Yep, the true crime girlies already know. Oooof, this tale is banaynays—we hope you enjoy our culty analysis of it!
Get your tickets now to Amanda's live tour, The Big Magical Cult Show, feat. Kelsey from Normal Gossip, Ceara & Griff from Petty Crimes, drag burlesque, musical guests, merch, and more!
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Further reading!
Business of Fashion: At Lululemon, Being Black Is ‘Off-Brand’ by Sheena Butler Young: https://www.businessoffashion.com/articles/workplace-talent/lululemon-diversity-and-inclusion-2023/
HuffPost: What the F*ck Was LuluLemon Thinking by Caroline Gregoir: https://www.huffpost.com/entry/what-the-fck-was-lululemon-thinking_b_4138754
Business Insider: 12 Utterly Bizarre Facts About The Rise Of Lululemon, The Cult-Like Yoga Brand by Jim Edwards: https://www.businessinsider.com/12-utterly-bizarre-facts-about-the-rise-of-lululemon-2012-4#the-founder-is-an-ayn-rand-fan-and-the-company-takes-its-values-from-atlas-shrugged-1
Business Insider: Some Lululemon retail employees say there is an environment of 'toxic positivity,' where workers feel pressure to share personal information with managers and constant feedback can feel like bullying by Caroline Hroncich and May Teng: https://www.businessinsider.com/lululemon-retail-employees-describe-toxic-culture-2021-3
Salon: Yoga, spinning and a murder: My strange months at Lululemon by Mary Mann: https://www.salon.com/2013/12/31/yoga_spinning_and_a_murder_my_strange_months_at_lululemon/
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Previous Episode
a culty announcement 👽
February 28, 2024
•2m
You're invited to The Big Magical Cult Show!!! Catch host Amanda on tour this April to celebrate her new book, The Age of Magical Overthinking. Half the events are star-studded bookstore stops (where she'll be in conversation with the likes of Molly Ringwald and Pauline Chalamet!), and the other half are these wacky, witchy variety shows, featuring cult-followed podcasters (like Kelsey from Normal Gossip and Ceara & Griff from Petty Crimes), drag burlesque, musical guests, and more. There will be book signings, audience Q&As, and Amanda's first-ever merch collection, available only at these live events!!! Get your tickets below :)
April 9: Los Angeles, CA — Barnes & Noble at The Grove, in conversation with Pauline Chalamet (tickets here)
SOLD OUT April 11: NYC, NY — The Strand
April 12: Brooklyn, NY — Littlefield with Books Are Magic, “The Big Magical Cult Show” feat. Ceara & Griff from Petty Crimes (tickets here)
April 13: Boston, MA — wbur cityspace, “The Big Magical Cult Show” feat. Sasha Sagan (tickets here)
April 15: Washington DC — Solid State Books (tickets here)
April 16: Philadelphia, PA — Underground Arts with Uncle Bobbie’s, “The Big Magical Cult Show” feat. Kelsey McKinney from Normal Gossip (tickets here)
April 17: Portland, OR — Powell’s Books, in conversation with Chelsea Bieker (free, no ticket needed)
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Next Episode
The Cult of Munchausen by Proxy
March 12, 2024
•77m
It's a cult of one dynamic almost too frightful for this show. When your very own caregiver poisons, manipulates, exploits, and lies to you for personal gain... it's the cult of Munchausen by Proxy Syndrome, a nightmare phenomenon made internationally famous by the notorious (iconic?) Gypsy Rose Blanchard, a victim of child medical abuse, who played a role in the murder of her cult leader of one, aka, her very own mother. To explore the many culty angles of this week's unique subject, host Amanda is joined by novelist and investigative podcaster Andrea Dunlop, whose show Nobody Should Believe Me was inspired by her very close personal connection to the "cult" of Munchausen by Proxy Syndrome. Stick around for the verdict—we're fascinated to know if you agree!
Get your tickets now to The Big Magical Cult Show!
To order a copy of Amanda's new book, The Age of Magical Overthinking, click here :)
For podcast updates and more, consider subscribing to her newsletter!
Follow @soundslikeacultpod @amanda_montell
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