
Perceived Quality & Trade-offs between Product and Engineering with Alaa Sarhan
Quality Bits
10/04/22
•40m
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In this episode of Quality Bits, Lina talks to Alaa Sarhan, the CTO at wundertax.
Alaa is not only a great engineer, but also someone who is passionate and caring when it comes to product. You'll hear about the idea of perceived quality, as well as how to balance off product and engineering when creating high-quality products.
Find Alaa on:
- Twitter: https://twitter.com/AlaaSarhan_WTX
- LinkedIn: https://www.linkedin.com/in/alaas/
Alaa's reading recommendations:
- Books:
- "INSPIRED: How to Create Tech Products Customers Love" - Marty Cagan
- "Team of Teams: New Rules of Engagement for a Complex World" - Gen. Stanley McChrystal
- "The Five Dysfunctions of a Team: A Leadership Fable" by Patrick Lencioni
- Alaa's blog posts:
- Teams are important: https://alaasarhan.me/teams/2021/11/14/teams-are-important/
- Product - draft definition: https://alaasarhan.me/product_developers/2019/04/28/product-developers-draft-definition/
Further reading recommendations for some mentioned concepts:
- Lina's Quality Foundations series: https://qualitybits.tech/writing/quality-foundations/
- "Building Evolutionary Architectures: Support Constant Change" by Neal Ford, Rebecca Parsons & Pat Kua
- Rebecca Parsons' talk "Building Evolutionary Architectures: Principles and Practices" at Agile meets Architecture conference: https://www.youtube.com/watch?v=PQBlyAxPje0
Links to books are to Amazon and as an Amazon Associate I earn from qualifying purchases
Follow Quality Bits host Lina Zubyte on:
- Twitter: https://twitter.com/buggylina
- LinkedIn: https://de.linkedin.com/in/linazubyte
- Website: https://qualitybits.tech/
Thank you for listening! Follow Quality Bits on your favorite listening platform and Twitter: https://twitter.com/qualitybitstech to stay updated with future content.
Previous Episode

Building the Right Product with Nadine Oldorf
September 19, 2022
•38m
In this episode of Quality Bits, you'll hear about so many aspects of building the right product. Lina's guest is Nadine Oldorf who shares her experience on stakeholder management, continuous discovery, working on writing user stories, or why there may be resistance from delivery teams when it comes to product feature building. You'll learn not only about building the right product, but also other topics like empowering each other.
Find Nadine on:
- Twitter: https://twitter.com/nadineoldorf
- LinkedIn: https://www.linkedin.com/in/noldorf/
Book recommendations:
- For product mindset:
- Dig deeper into specific product topics:
- Other book mentions:
- "Nonviolent Communication: A Language of Life" by Marshall B. Rosenberg
- Books in German on how to talk about gender/race with kids:
- "Mädchen, Junge, Kind: Geschlechtersensible Begleitung und Empowerment von klein auf" by Daniela Thörner
- "Mädchen, Junge, Kind: Geschlechtersensible Begleitung und Empowerment von klein auf" by Josephine Apraku
- "»Gib mir mal die Hautfarbe«: Mit Kindern über Rassismus sprechen" by Olaolu Fajembola
- "Who Moved My Cheese?" by Spencer Johnson
Links to books are to Amazon and as an Amazon Associate I earn from qualifying purchases
Further reading recommendations for some mentioned concepts:
- Lina's Quality Foundations series: https://qualitybits.tech/writing/quality-foundations/
- "Requirement Analysis" in Quality Foundations: https://qualitybits.tech/writing/requirement-analysis
- On continuous discovery and other gems: a blog by Teresa Torres
Follow Quality Bits host Lina Zubyte on:
- Twitter: https://twitter.com/buggylina
- LinkedIn: https://de.linkedin.com/in/linazubyte
- Website: https://qualitybits.tech/
Thank you for listening! Follow Quality Bits on your favorite listening platform and Twitter: https://twitter.com/qualitybitstech to stay updated with future content.
Next Episode

Removing QA Column, Driving Change and Nurturing Fun in Teams with Finn Lorbeer
October 17, 2022
•42m
In this episode of Quality Bits, Lina talks to a QA-turned-Director-of-Engineering Finn Lorbeer about his past days of ripping off the QA column as a QA, the differences in driving change when you're a team member versus in a leadership position, and why having fun in the team matters.
Find Finn on:
- Twitter: https://twitter.com/finnlorbeer
- LinkedIn: https://www.linkedin.com/in/lorbeer/
Reading recommendations for some mentioned concepts:
- Double Diamond design process model: https://en.wikipedia.org/wiki/Double_Diamond_(design_process_model)
- On quality specialists: https://finnlor.beer/2016/07/07/are-we-only-test-manager/
- Finn's website with writings: https://finnlor.beer/author/finnvonfriesland/
Follow Quality Bits host Lina Zubyte on:
- Twitter: https://twitter.com/buggylina
- LinkedIn: https://www.linkedin.com/in/linazubyte/
- Website: https://qualitybits.tech/
Follow Quality Bits on your favorite listening platform and Twitter: https://twitter.com/qualitybitstech to stay updated with future content.
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