Waymo, Texas Culture, Airline Lounges, OpenAI & Uber Eats - Rory Sutherland - #973 -

Modern Wisdom

07/28/25

•

113m

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Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.

The world is evolving at an unprecedented pace. With the rise of AI, we're witnessing a collision between the old world and the new. As technology advances, the question becomes: how can innovation repair outdated systems and shape the future in marketing and beyond?

Expect to learn about Rory’s first experience to Buccee’s, what Rory’s thoughts are on Waymo, Autonomous driving and the current experience of going through airports, what are some unknown gems in the UK to visit that no one knows about, how Rory would improve food delivery apps, the future of AI in marketing and AI wearables, Rory’s advice for what people should do to optimise for attention, and much more...

Timestamps:

(0:00) Don't Mess with Texas (3:31) Driving Etiquette in the US vs the UK (13:02) The Genius Behind Reverse Benchmarking (20:13) Improving the Airport Experience (36:28) How AI Changes Your Decision-Making (45:50) How Can Businesses Generate Repeat Purchases? (55:31) Should We All Start Using Blimps? (01:03:12) Improving Food Delivery Apps (01:12:46) Is it an Option or an Obligation? (01:19:18) Is Money Becoming Unhealthily Concentrated? (01:31:10) How to be Smart with Your Money (01:40:31) Should We Get Rid of 'Adults Only' Areas? (01:44:37) The Great Complaint of Calvin Klein's Daughter (01:46:25) The Brilliance of Cuddly Animal Marketing (01:52:08) Rory's Product Ad

Sponsors:

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Extra Stuff:

Get my free reading list of 100 books to read before you die: https://chriswillx.com/books

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Episodes You Might Enjoy:

#577 - David Goggins - This Is How To Master Your Life: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

Get In Touch:

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Previous Episode

3.7M Q&A - Fatherhood Plans, Medical Update & New Hairstyle - #972

July 26, 2025

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92m

I hit 3.7 million Subscribers on YouTube!!

To celebrate, I asked for questions from YouTube, X, and Instagram, so here’s another 90 minutes of me trying to answer as many as possible.

Expect to learn all about my new hairstyle, how to best deal with procrastination, which people are up next on my "Mount Rushmore" of podcast guests, what the current state of my health is, the best tips to manage stress, when podcast merch will be coming to a closet near you, which future music guests I want on the pod, the real power of money, and much more...

Timestamps:

(0:00) Go See Chris Live

(1:19) What’s Up with the Curly Hair?

(3:28) How To Deal with Procrastination

(5:39) Chris’ Go-To Shorts

(6:58) Future Musical Guests

(8:09) Why Won’t She Commit?

(11:42) Who’s in the Next ‘Infinity Gauntlet’?

(13:34) Will James Sexton and Sadia Khan Be Back?

(13:56) The Impact of the Male Sedation Hypothesis on Masculinity

(18:15) Chris’ Medical Updates

(23:53) The Negative Effects of Reality Shows

(28:47) How Money Can Change Your Life

(32:49) Top Tips on Stress Management

(36:36) Where Will We Be in 10 Years?

(42:30) Is Chris a Deano?

(44:04) Cool Kids Names

(45:05) How to Get Over Ghosting

(49:17) Modern Wisdom Merch

(50:20) A Love Life Catch-22

(56:58) Dating in Your 30s

(01:00:24) How the Modern Wisdom Team was Built

(01:02:19) Are 20-Year-Olds Still Partying?

(01:04:39) The Art of Drifting

(01:05:50) How to Tackle Regret

(01:07:53) Reading List

(01:09:38) Being Loved for Being Your Authentic Self

(01:14:37) The Benefits of Having Siblings

(01:16:07) Thoughts on Travelling Alone

(01:17:06) The Rise of Hybrid Athletes

(01:18:26) Don’t Ruin Your Phone with a Phonecase

(01:19:15) Comfort Over Style

(01:21:35) Settling Down

(01:24:28) Being Roasted by Fin Taylor

(01:25:20) Seeing Sleep Token

(01:25:49) Tips on Tinnitus

(01:27:18) Would Chris Beat Lex Fridman?

(01:27:28) Outro

Sponsors:

See me on tour in America: ⁠https://chriswilliamson.live⁠

See discounts for all the products I use and recommend: https://chriswillx.com/deals

Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom

Get 10% discount on all Gymshark’s products at https://gym.sh/modernwisdom (use code MODERNWISDOM10)

Get the brand new Whoop 5.0 at https://join.whoop.com/modernwisdom

Extra Stuff:

Get my free reading list of 100 books to read before you die: https://chriswillx.com/books

Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom

Episodes You Might Enjoy:

#577 - David Goggins - This Is How To Master Your Life: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

Get In Touch:

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/modernwisdompodcast

Email: https://chriswillx.com/contact

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

Existential Philosophy, Nietzsche, Suffering & Self-Awareness - Joe Folley - #974

July 31, 2025

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85m

Joe Folley is a philosopher, writer, and host of the Unsolicited Advice YouTube channel.

Philosophy has a way of finding us in one form or another, sometimes in a book, sometimes in a moment of crisis. Thinkers like Nietzsche and Camus have helped shape how we see life, death, and everything in between. But can these ideas truly help us live better, or are we just dressing up our confusion in big words?

Expect to learn why so many people are attracted to the idea of existential philosophy and why its so seductive and alluring, why we have an obsession with the idea of authenticity, the ideas and works of Nietzsche and his philosophy, if existentialism aligns with religion or if it is anti-God in nature, what the great philosophers like Camus believe about romance, if there is such a thing as too much reflection, and much more...

Timestamps:

(0:00) The Mind is a Collection of Modules

(7:03) Why is Existential Philosophy So Alluring?

(16:50) Why are Resentment and Resistance So Important?

(22:47) Looking for Joy When Overcoming Resistance

(35:27) What is the Role of the Ubermensch?

(37:01) Learning Lessons from Classic Fiction

(46:06) What is the Danger of Hyperconsciousness?

(52:34) Is Existentialism Intellectualised Depression?

(54:48) Why Wasn't Camus an Existentialist?

(01:04:39) Walking the Line Between Meaningfulness and Meaninglessness

(01:09:53) How to Keep Philosophy Down to Earth