The Secret Weapons Of Marketing Psychology - Rory Sutherland - #904
Modern Wisdom
02/17/25
•129m
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Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
Every moment of the day, you're being marketed to. From the instant you check your phone in the morning to the subtle strategies behind political campaigns. So how can you decode the world around you and master the art of marketing?
Expect to learn how effective companies will be at getting their employees back in office, Rory’s thoughts on Jaguars rebrand, what Rory thinks of the current state of British culture at the moment, what causes Overton windows to shift, what the Myth of Collective Wisdom is, the assessment of Trumps successful marketing campaign for president, If people who pay more taxes should get special privileges, how to make a boring product interesting, what makes a brand cool and much more...
Timestamps:
(00:00) Are We Seeing the Death of Remote Work? (13:49) We Are Too Impatient to Be Intelligent (27:45) Was the Jaguar Rebrand a Disaster? (39:43) Why Posh Hotels Still Have Doormen (46:56) Solving Problems Through Addition & Subtraction (52:48) The Current State of British Culture (01:06:27) How to Market the UK to Be More Attractive (01:16:18) Where the Democrat Campaign Went Wrong (01:27:13) Should Higher Taxpayers Be Rewarded More? (01:39:49) Are Companies Trying Too Hard to Be Cool? (01:46:42) Why Airports Are Becoming Wellness Spaces (01:52:38) The European Burden of Internet Cookies (02:07:44) Where to Find Rory
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Episodes You Might Enjoy:
This Is How To Master Your Life - David Goggins - #577: lnkfi.re/SN-Goggins
How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: lnkfi.re/SN-Peterson
The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: lnkfi.re/SN-Huberma
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Previous Episode
The Science Of Rewiring Your Brain To Be Less Miserable - Rick Hanson - #903
February 15, 2025
•84m
Dr. Rick Hanson is a psychologist, author, and speaker.
Our brains are more adaptable than we realise. With a bit of understanding, patience, and the right techniques, you can rewire your brain for greater happiness and well-being. So what are the best ways to make this happen?
Expect to learn what positive and negative mental states are from a neurological perspective, if human brains are predisposed to being happy or peaceful, how to convince someone that they actually can change their mind, what the process for making our brain more likely to be happy, how to stop ruminating on bad experiences, how to not focus on negative self-talk, and much more...
Timestamps:
(00:00) Neurobiology of Positivity & Negativity (08:42) How Negativity Bias Occurs (17:04) The Power to Change Your Mind (22:39) How to Make Your Brain More Happy (29:15) The HEAL Framework (46:16) Importance of Slowing Down & Being Present (55:12) Our Fear of Insufficiency (59:17) Scientific Evidence for Changing Your Brain (01:07:21) What Happens in the Brain When We Feel Fear? (01:15:52) Is It Possible to Reverse Negative Patterns? (01:23:10) Where to Find Rick
Sponsors:
See discounts for all the products I use and recommend: https://chriswillx.com/deals
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Extra Stuff:
Get my free reading list of 100 books to read before you die: https://chriswillx.com/books
Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom
Episodes You Might Enjoy:
This Is How To Master Your Life - David Goggins - #577: lnkfi.re/SN-Goggins
How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: lnkfi.re/SN-Peterson
The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: lnkfi.re/SN-Huberma
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Get In Touch:
Instagram: https://www.instagram.com/chriswillx
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Next Episode
Why Modern Life Can Feel So Empty - William von Hippel - #905
February 20, 2025
•91m
William von Hippel is a psychologist, professor, and author.
Modern life feels so complex that even basic emotions like happiness seem distant. Were we happier as hunter-gatherers, with more connection and autonomy? If so, how do these prehistoric needs shape our well-being today?
Expect to learn if it would be helpful to return back to a simpler hunter & gather time of human evolution, why so many people struggle to be happy, why having autonomy is so important, what happiness research says about how well off hunter-gather tribes were, which forces shape autonomy and connection, why we worship individualism so much, why anxiety is the emotion de jour of the modern world, how to rebalance your own life, and much more...
Timestamps:
(00:00) Why We Aren’t Happier When We Have Everything (11:01) Connection Through an Evolutionary Lens (20:36) What Drove Hunter-Gatherers to Connect? (25:16) How Materialistic Were Hunter-Gatherers? (29:58) How Hunter-Gatherers Maintained Networks (32:09) Tensions Between Competence & Warmth (40:47) Which Historical Periods Prioritised Connection? (49:22) The Forces That Shape Autonomy & Connection (57:23) Why We’re Off-Balance in Modern Society (01:06:14) Society’s Worship of Individualism (01:12:34) Does Marriage Fulfil Our Need for Connection? (01:16:46) Why Anxiety is So Prevalent Today (01:18:26) How to Find a Better Balance (01:29:45) Where to Find William
Sponsors:
See discounts for all the products I use and recommend: https://chriswillx.com/deals
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Get a 20% discount & free shipping on Manscaped’s shavers at https://manscaped.com/modernwisdom (use code MODERNWISDOM20)
Get the Whoop 4.0 for free and get your first month for free at https://join.whoop.com/modernwisdom
Extra Stuff:
Get my free reading list of 100 books to read before you die: https://chriswillx.com/books
Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom
Episodes You Might Enjoy:
This Is How To Master Your Life - David Goggins - #577: lnkfi.re/SN-Goggins
How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: lnkfi.re/SN-Peterson
The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: lnkfi.re/SN-Huberma
-
Get In Touch:
Instagram: https://www.instagram.com/chriswillx
Twitter: https://www.twitter.com/chriswillx
YouTube: https://www.youtube.com/modernwisdompodcast
Email: https://chriswillx.com/contact
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