The Psychology Of Transport, Google Maps & Bear Attacks - Rory Sutherland - #401

Modern Wisdom

11/22/21

•

90m

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Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author.

Transportation is getting quicker. As we reach close to terminal velocity for getting from A to B, behavioural scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never takes this into account.

Expect to learn why all Indian restaurants deserve a Michelin Star, why the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks and much more...

Timestamps:

(00:00) Intro (00:21) Behavioural Psychology in Transport (12:33) The Electric Vehicle Revolution (21:47) Why You Should Install Heat Pumps (26:05) How Google Maps Could Improve (33:31) Rory’s Thoughts on Insulate Britain (43:43) The Genius of Comedy Writing (50:36) Rory’s Technology Revelations (56:20) Spirit of the Law vs Letter of the Law (1:01:34) Coronavirus & Vaccine Communications (1:11:39) Turning a Bug into a Feature (1:16:41) Will Our Population Exceed 10 Billion? (1:27:27) Where to Find Rory

Extra Stuff:

Buy Transport For Humans - https://amzn.to/3oCzzSl

Follow Rory on Twitter - https://twitter.com/rorysutherland

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Episodes You Might Enjoy:

This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

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Previous Episode

Special: 19 Lessons From 400 Episodes - #400

November 20, 2021

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68m

To celebrate 400 episodes on Modern Wisdom, I broke down some of my favourite lessons, insights and quotes from the last 3 and a half years.

Expect to learn why perfectionism is procrastination masquerading as quality control, Seth Godin's best advice for beating imposter syndrome, the biggest lessons I took from Jordan Peterson, how Ryan Long can predict the future of the internet, why framing is everything, Morgan Housel's best investment advice, why I'm adamant that Jonny Wilkinson has taken ayahuasca, how to keep promises to yourself and much more...

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Get 15% discount on the amazing 6 Minute Diary at https://bit.ly/diarywisdom (use code MW15)

Timestamps:

(00:00) Intro (01:58) “You cannot overestimate the unimportance of practically everything” (04:17) Perfection is Procrastination Masquerading as Quality Control (06:25) “You do not serve people from your cup, you serve them from the saucer which overflows around your cup” (08:22) “Do people love you for who you are or for what you do?” (10:20) “When the barbarians are at the door, we’ll be debating about what gender they are” (14:46) “Don’t try to beat the market, just dollar cost average into it” (17:46) Consistency is Even Rarer than Talent or Enthusiasm (19:57) “Loneliness is a kind of tax you have to pay for a certain complexity of mind" (23:22) Imposter Syndrome is a Feature, Not a Bug of Growing as a Person (25:37) Never Lie (29:37) “The wise of every generation discover the same truths” (32:24) “The bleeding edge of Internet culture can predict downfalls 6–12 months before most normies even realise” (37:28) Your Framing is Everything (41:22) Don’t Practice What You Do Not Want to Become (48:30) You Are Not Your Thoughts (51:35) Action is the Antidote to Anxiety (54:03) Joy Has to Be Found Today, Not Tomorrow (58:22) Keep Promises to Yourself (1:01:20) Most Problems Are Easily Fixed

Extra Stuff:

Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/

To support me on Patreon (thank you): https://www.patreon.com/modernwisdom

Episodes You Might Enjoy:

This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

Get in touch.

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/modernwisdompodcast

Email: https://chriswillx.com/contact/

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Next Episode

Why Pain & Suffering Are Necessary For A Good Life - Paul Bloom - #402

November 25, 2021

•

77m

Paul Bloom is Professor of Psychology at the University of Toronto, Professor Emeritus of Psychology at Yale University and an author.

People do strange things to feel pleasure. Eating spicy food, having rough sex, watching scary movies. On top of that, they make huge sacrifices to find meaning, like having children or starting a business or training for a marathon. This suggests that perhaps there is more to living a good life than simple hedonistic pleasure.

Expect to learn the four ways that we enjoy suffering, how the sexual fantasies of men & women differ, the true red pill around whether more money will make you happier, what you can learn about mindfulness from a dominatrix, why people love to watch sad movies, how a life without discomfort will become hell and much more...

Sponsors:

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Timestamps:

(00:00) Intro (03:51) How People Use Suffering to Get Pleasure (13:14) Why We Love Scary Movies (25:04) What is the Ethics Paradox? (32:14) Why Suffering is Important for a Meaningful Life (39:37) The Relationship Between Meaning & Pleasure (54:12) How Wealth Affects Happiness (1:02:26) The Role of Sacrifice in Meaning (1:08:44) What is Compensatory Control? (1:15:48) How to Apply ‘The Sweet Spot’ (1:17:06) Where to Find Paul

Extra Stuff:

Buy The Sweet Spot - https://amzn.to/3DtmiSb

Follow Paul on Twitter - https://twitter.com/paulbloomatyale

Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/

To support me on Patreon (thank you): https://www.patreon.com/modernwisdom

Episodes You Might Enjoy:

This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

Get in touch.

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx