Hidden Psychology Of The World’s Best Advertising - Rory Sutherland - #735

Modern Wisdom

01/22/24

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132m

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Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.

The advertising industry creates a unique intersection between psychology and creativity. By looking at what works in the world of ad campaigns, we can learn even more about the human mind and Rory might have the best insight on the planet for this.

Expect to learn how dating apps can improve by being more like property websites, why women actually wear engagement rings, Rory’s thoughts on Jordan Peterson, how you can become more creative every day, what Rory thinks of Twitters changing their name to X, how hotel rooms have residual sexism baked into the design, why rational people ruin creativity and much more...

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Timestamps:

(00:00) Comparison is the Enemy of Happiness (03:27) Choice Architecture in Online Dating (23:18) The Philosophy of Comedy (30:57) The Biggest Problem With the Purity Spiral (43:45) What Happened to the Welsh Identity? (47:36) Why We Buy Engagement Rings (51:38) How to Think Like Darwin (59:45) The Convenience of Tribal Thinking (1:08:27) Is David Ogilvy a Genius? (1:21:49) Should HS2 Be Abandoned? (1:30:20) Rory’s Advice to Cultivate Creativity (1:35:11) Why Rory Didn’t Move to America (1:41:58) Rebranding Twitter to X (1:53:25) Being an Air-Fryer Pioneer (1:56:03) Rory’s Opinion of Jordan Peterson (1:58:50) Rory’s Current Obsessions (2:09:30) What’s Next for Rory

Extra Stuff:

Get my free reading list of 100 books to read before you die: https://chriswillx.com/books

Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom

Episodes You Might Enjoy:

This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

Get In Touch:

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/modernwisdompodcast

Email: https://chriswillx.com/contact

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

Just How Broken Is American Politics? - Dean Phillips - #734

January 20, 2024

•

59m

Dean Phillips is a member of the U.S House of Representatives, presidential candidate and former owner of Talenti Gelato and Belvedere Vodka.

Whether it's stories in the press or scenes in House Of Cards, no one seems to have much faith in the American political system at the moment. Dean has had a front row seat to this world for a long time and is now running for president, so he should be able to give some insight on just how bad it's become.

Expect to learn whether congress or the business world has more backstabbing in it, the perverse incentives of donors and funding, Dean’s background building Belvedere Vodka, whether politicians are smarter than the average person, what Dean’s prediction for 2024 are and much more...

Sponsors:

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Timestamps:

(00:00) Did Dean Found Belvedere Vodka? (08:34) The Experiencing of Negotiating With Unilever (12:14) Is Politics or Business More Cutthroat? (17:36) Do Congressmen Actually Do Any Work? (23:44) Quitting Dean’s Job & Running for President (29:36) The Rise of RFK Jr (32:20) How Easy Is it to Work Across the Aisle? (40:55) Why Is it So Hard to Call Out Leftist Extreme Groups? (50:37) What the Democratic Party is Getting Wrong

Extra Stuff:

Get my free reading list of 100 books to read before you die: https://chriswillx.com/books

Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom

Episodes You Might Enjoy:

This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

Get In Touch:

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/modernwisdompodcast

Email: https://chriswillx.com/contact

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

How To Fix Your Negative Inner Thoughts - Dr Paul Conti - #736

January 25, 2024

•

75m

Dr. Paul Conti is a Stanford and Harvard trained psychiatrist and author specialising in unconscious trauma.

If our mind was an iceberg, our conscious thoughts are the tip, and the huge mass below the surface are our unconscious thoughts. Dr Conti's research works on bringing the, forgotten, traumatic, painful and unseen into the light so you can heal and improve.

Expect to learn what people mean when they refer to the unconscious mind, what Paul wished people understood about how trauma works, whether ancestral trauma is something that can actually be passed down through genetics, what happens to your brain and body after experiencing trauma, what we can learn from the little voices in our head and much more...

Sponsors:

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Timestamps:

(00:00) What Actually is the Unconscious Mind? (09:27) How to Bring the Unconscious Into Consciousness (11:06) What Everyone Needs to Know About Trauma (14:43) The Function of Shame & Guilt (21:40) Different Categories of Trauma (28:43) Doctors Need to Take Depression Seriously (33:25) Can Emergency Workers Experience Vicarious Trauma? (37:45) How Trauma Impacts the Brain & Body (42:24) Correcting Our Inner Voices (54:51) Is Ancestral Trauma Real? (1:00:38) How to Increase Mental Resilience (1:03:59) Practical Tips to Eradicate Unconscious Trauma (1:14:23) Where to Find Dr Conti

Extra Stuff:

Get my free reading list of 100 books to read before you die: https://chriswillx.com/books

Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom

Episodes You Might Enjoy:

This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

Get In Touch:

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/modernwisdompodcast

Email: https://chriswillx.com/contact