19 Of Human Behaviour's Weirdest Quirks - Rory Sutherland - #587

Modern Wisdom

02/09/23

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107m

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Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.

Humans are an odd animal. Our behaviour sometimes makes very little sense, but when we exchange our money for products it can make even less sense. Thankfully Rory has spent decades studying the most fascinating parts of consumer psychology and today gives us some insights.

Expect to learn why having a Japanese toilet might change your life, why I've become addicted to first class airline cabin reviews, how ChatGPT will impact the marketing world, how to increase your luck in life, whether vaping should be banned, why VR hasn't taken off, if I'm buying McDonald's grease-proof gaming chair and much more...

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Timestamps:

(00:00) Intro (00:26) Rory’s Thoughts on Liquid Death & Reverse Branding (05:04) Advancing the Ways We Watch Television (16:10) Churchill’s Ministry of Ungentlemanly Warfare (20:20) Why Isn’t VR More Popular? (27:29) A New, Supersonic Jet to Replace the Concorde (35:43) ChatGPT’s Impact on Advertising (50:26) Rory’s New Purchases (1:01:01) The Current State of the Vaping Conversation (1:07:58) How to Increase Your Chances of Getting Lucky in Life (1:14:15) People No Longer Use Nuance (1:24:40) Why We Need to Stop Mono-Thinking (1:35:35) Typos that Turned Out to Be Successful (or Welsh)

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Follow Rory on Twitter - https://twitter.com/rorysutherland

Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/

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Episodes You Might Enjoy:

This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

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Previous Episode

Why Do Women Take Sexy Selfies? - Dr Khandis Blake - #586

February 6, 2023

•

78m

Dr Khandis Blake is an Evolutionary Social Psychologist at the University of Melbourne whose research focuses on status seeking, the menstrual cycle & sexual politics.

It is no surprise that women try to enhance their beauty, put on makeup, wear high heels and sometimes take off some layers for photos. But what predicts beautification? Is it all a product of the patriarchy or is it something else? Just why are women making all this effort?

Expect to learn whether women condemn promiscuity more when they have sons, what predicts a high prevalence of sexy selfies, whether society has an incel problem, the relationship between makeup and female assertiveness, how income inequality motivates some very odd behaviour and much more...

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Timestamps:

(00:00) Intro (00:26) Why Do Women Take Sexy Selfies? (06:55) Predicting Increases in Sexy Selfie-Taking (16:25) How Income Equality Impacts Intra-sexual Competition (22:14) Do Sex Ratios Influence Beautification? (28:51) Causes of Conflict Between the Sexes (35:04) Should We Worry About the Future of the Dating Market? (49:37) Does the West Have an Incel Crisis? (1:02:57) Is it Easier for Men to Self-Improve than Women? (1:10:54) Dr Blake’s Background in Gender Studies (1:18:19) Where to Find Dr Blake

Extra Stuff:

Follow Khandis on Twitter - https://twitter.com/KhandisBlake

Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/

To support me on Patreon (thank you): https://www.patreon.com/modernwisdom

Episodes You Might Enjoy:

This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

Get in touch.

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/modernwisdompodcast

Email: https://chriswillx.com/contact/

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Next Episode

Why Would Any Man Choose To Be Cucked? - Dr David Ley - #588

February 11, 2023

•

58m

Dr David Ley is a clinical psychologist and a board member of the Sexual Health Alliance whose research focuses on issues related to sexuality, pornography and mental health.

Your partner being intimate with another guy should evolutionarily be one of the biggest fears of a man's life. Actually encouraging this behaviour seems almost unthinkable, and yet cucking is becoming a much more common pursuit and one of the most popular categories of online porn.

Expect to learn the stats around how common cuckolding actually is, whether cuckolding could cover up a husband's desire to be with another man, how often this goes wrong and destroys a relationship, whether sex addiction is an actual thing, some surprising research around porn addiction, how religiosity predicts dysfunction with porn and much more...

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Timestamps:

(00:00) Intro (00:26) Why Dr Ley Studied Cuckolding (04:23) How is it Possible for Men to Find Pleasure from Cuckolding? (15:13) Is Cuckolding Repressed Homosexuality? (22:17) The Weird Dynamics of Female Cuckolding (29:00) Wider Implications of Cuckolding & Porn Use on Society (34:24) How Should Children Be Taught About Sexuality? (42:31) Role of Shame in Men’s Relationship with Porn (49:10) How Porn Use Impacts Motivation to Find a Mate (53:43) Advice for People Who Want to Improve their Relationship with Porn (58:18) Where to Find Dr Ley

Extra Stuff:

Check out Dr Ley's website - https://www.davidleyphd.com/

Follow Dr Ley on Twitter - https://twitter.com/DrDavidLey

Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/

To support me on Patreon (thank you): https://www.patreon.com/modernwisdom

Episodes You Might Enjoy:

This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

Get in touch.

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx