11 Psychology Tricks From the World’s Best Brands - Richard Shotton - #1053
Modern Wisdom
01/31/26
•94m
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Richard Shotton is a behavioural scientist, founder of Astroten and an author.
How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it?
Timestamps:
(0:00) How Five Guys Manipulated the Market (7:43) Is Price Relativity the Best Marketing Trick? (18:51) The Illusion of Effort in Marketing Psychology (25:00) Is AI About to Change the Market Forever? (29:30) The Genius Behind Splitting the G (34:09) How Liquid Death Built Killer Branding (42:38) Why Reducing Frequency Increases Enjoyment (48:54) Does Influencer Marketing Actually Work? (55:01) KFC's Secret of Scarcity (01:02:25) Positive vs Negative: Why Framing is Everything (01:08:21) Hacking the Smart Consumer (01:20:25) Why Taglines are So Effective (01:24:57) Are Marketers Still Fighting the Semmelweis Reflex? (01:31:54) Where to Find Richard
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Previous Episode
Paul Rosolie is a naturalist, author, and wildlife filmmaker.
What is it actually like to live a real-life Indiana Jones adventure? From surviving the Amazon, encountering dangerous animals, and coming face-to-face with uncontacted tribes, what makes this place worth protecting, and what’s the smartest way to save the Amazon and everything it holds?
Expect to learn what it’s like being stung be a stingray, why Paul tried to get eaten by an anaconda, the most afraid Paul has ever been in the jungle, the biggest mistakes people make when trying to move through the jungle, the strangest nights Paul has ever had out on the Amazon river, Paul’s story of encountering an un-contacted Amazonian tribe, why conservation tourism probably won’t scale and much more...
Timestamps:
(0:00) What Stingray Venom Really Does to the Body (5:06) What It’s Really Like in the Jungle (13:57) How Almost Losing Everything Led Paul to His Purpose (26:19) What Drives Paul to Protect the Planet (39:33) Can We Actually Stop Deforestation? (48:47) Why Humans are the Scariest Thing in the Jungle (52:40) What Scares Paul the Most? (01:00:11) How Relentlessness Steered Paul Toward Success (01:15:37) Coming Face to Face With An Uncontacted Tribe (01:26:06) What is the Most Powerful Animal in the World? (01:34:06) Why We Need to Save the Planet for Future Generations (01:46:31) Why are Uncontacted Tribes Notoriously Violent? (02:04:43) Can National Parks Save the Amazon Rainforest?
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Extra Stuff:
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Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom
Episodes You Might Enjoy:
#577 - David Goggins - This Is How To Master Your Life: lnkfi.re/SN-Goggins
#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: lnkfi.re/SN-Peterson
#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: lnkfi.re/SN-Huberm
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Next Episode
The 2026 Immortality Protocol - Bryan Johnson - #1054
February 2
•114m
Bryan Johnson is the founder of Braintree, Kernel, a futurist, biohacker and an author.
Is it possible for humans to never die? In recent years, Bryan Johnson has drawn global attention for the extreme experiments he’s running on his own body in pursuit of radical longevity. So what does the latest science actually say about his quest to live forever, and how close are we really to immortality?
Expect to learn why it is our human obligation to fight against death, the most life-changing pivots Bryan made that helped him the most, how to get perfect sleep, what it takes to build an anti-fragile routine, the most important treatments that help increase your changes of living longer, how to improve your vascular health, how Bryan deals with complex emotions life grief, Bryan’s strange prediction on how he might die and much more...
Timestamps:
(0:00) Is Morning Wood a Sign of Good Sleep? (11:14) How Will AI Change Longevity Science? (17:11) Are We Entering a New Moral Framework? (29:13) Why Longevity Fails Without Behaviour Change (35:46) How to Stop Optimisation Becoming Self-Sabotage (41:48) Is Existence the Highest Moral Virtue? (56:18) The One Tool Bryan Can’t Live Without (01:05:11) Does HBOT Actually Work? (01:20:32) Bryan’s Top Longevity Tips (01:26:12) Why We Need to Focus on Testosterone (01:30:08) Can a 15-Second Call Improve Relationships? (01:38:59) Does Bryan Wish He Started Longevity Earlier? (01:48:26) What’s Next For Bryan?
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Extra Stuff:
Get my free reading list of 100 books to read before you die: https://chriswillx.com/books
Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom
Episodes You Might Enjoy:
#577 - David Goggins - This Is How To Master Your Life: lnkfi.re/SN-Goggins
#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: lnkfi.re/SN-Peterson
#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: lnkfi.re/SN-Huberm
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Get In Touch:
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Twitter: https://www.twitter.com/chriswillx
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