Materialism and the Consumer
In Our Time: History
03/23/00
•28m
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Melvyn Bragg examines materialism and the consumer. Does consumerism - as a cult, a fact, a need, a religion - threaten culture as we have known it, individuality as we desire it, life as we aspire to its best condition? Is the march of Mammon an army of jack-booted businessmen, using the propaganda of advertising and the seduction of the supermarket to trample us into submission, and into the worshipping of the great god - Buy? Or is the consumer the new source of power? A truer, more democratic individual freedom? Wordsworth prophesied much current criticism of consumerism when he wrote “The world is too much with us; late and soon,/getting and spending we lay waste our powers: Little we see in Nature that is ours:/We have given our hearts away, a sordid boon!”. How has ‘getting and spending’ come to enjoy the place of importance it holds in our lives, and why have we so often seen shopping as in opposition to some notion of our ‘true natures’?With Rachel Bowlby, Professor of English, University of York and author of Carried Away: The Invention of Modern Shopping; William Gibson, science fiction writer and author of Neuromancer and All Tomorrow’s Parties.
Previous Episode
Lenin
March 16, 2000
•28m
For some time, in some intellectual quarters in the West, Vladimir Ilich Ulyanov - also known as Lenin - was regarded as an understandable revolutionary, perhaps a necessary revolutionary given the actions of the Tsars, certainly a sympathetic revolutionary compared with his successor - Stalin. He became an icon in Russia - his body unburied, lying in Red Square in a state of permanent, imminent resurrection. The Russian Presidential Elections take place at the end of the month, and the Acting President, Vladimir Putin, promised that if he won he would finally take the body of Lenin from Red Square and bury him. But whether the country will be able to escape the extraordinary influence of the man, his ideas and his machinery of oppression is another matter. In his short period in power between 1917 and 1924 Vladimir Illyich Lenin invented the one party state, developed a model to export communism around the world and built a completely original political system that remained intact for over seventy years. What drove him and enabled him to achieve success?Robert Service, lecturer in Russian History and Fellow of St Anthony’s College, Oxford and biographer of Lenin; Vitali Vitaliev, author, columnist, broadcaster former Soviet Journalist of the Year.
Next Episode
History and Understanding the Past
March 30, 2000
•28m
Melvyn Bragg and guests discuss what can be learnt from history. Many of us were taught that an understanding of the past was essential to a knowledge of the present and, more excitingly, to a view of the future. Dig deep into the pockets of Greece and Rome, the Medievals and the Enlightened, drink deep at the well of history and from that sacred study, as from the Oracle at Delphi, would come prophecies, predictions, a sense of what is to come, based on a belief in the continuity of history. But in the 1980s reputable historians predicted the end of the American empire and the rise and rise of the Russian empire. And Lord Metroland, the old booby in Evelyn Waugh’s novel Put Out More Flags, was forever reading history wrongly. But the way we read history is a matter of key intellectual significance. The eminent historian Eric Hobsbawm’s book The New Century came out when the 21st century was but a few months old. Is it really possible for history to tell us something about an era which has hardly begun? Can we ever predict the future by understanding the past? Should we seek to understand the past because it holds important lessons for the future - or is history, as Henry Ford would have it, “more or less bunk”?With Richard J Evans, Professor of Modern History, University of Cambridge; Eric Hobsbawm, eminent historian and author of The New Century.
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