Your Hotel's AI Problem Is Actually a Data Problem
Good Morning Hospitality
06/09/26
•24m
About
Comments
Featured In
Independent hoteliers are under pressure from every direction, and now there's an AI mandate on top of it all.
Wil sits down with Adam Harris, Co-Founder and CEO of Cloudbeds, to cut through the noise. Adam's argument: most operators aren't failing because they lack effort or the right tools.
They're failing because they haven't defined the problem, and they're sitting on fragmented data that makes even the best AI useless. The takeaway: AI isn't the strategy. Better questions, better data, and better decisions are.
This episode is presented by Cloudbeds. Connect with Cloudbeds at https://www.cloudbeds.com/gmh, and you can subscribe to Adam's newsletter here: https://www.cloudbeds.com/newsletter/
00:00 Meet Adam Harris
01:37 The Operator Squeeze
04:04 When Tech Becomes a Burden
07:25 AI Starts With Questions
08:37 Deterministic vs Probabilistic
12:24 Cleaning Up Hotel Data
13:49 Cloudbeds Signals In Action
16:35 Autonomous Coding And Caution
18:21 Future Of Hospitality Systems
21:55 Closing Takeaway
Previous Episode
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane break down what AI is actually doing to travel economics and operations right now.
The conversation opens with a story that stops you in your tracks: one traveler used Claude to run 881,076 searches on Etihad Airways to find one flight. The infrastructure cost of that search exceeded the commission.
From there, the team digs into Brian Chesky's move to build an AI lab outside of Airbnb and what it signals about the platform's AI strategy, before closing with a look at what real AI adoption looks like at scale through Evolve's playbook of deflecting 60% of guest inquiries without human intervention.
This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more.
And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
Next Episode
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down why hotel AI is stuck on the wrong side of the ledger and what it will take to flip it.
The conversation opens with Mews founder Richard Valtr making the case at Skift's Data and AI Summit that fragmented hotel data is the reason AI keeps cutting costs instead of driving revenue.
From there Sarah and Steve dig into what Apple's rebuilt Siri means for how guests will find and interact with travel, Alaska Airlines' bet that Starlink wifi is a better loyalty driver than points for basic economy travelers, and why Delta Air Lines is expanding American Express card benefits without raising fees while every competitor goes the other direction.
This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more.
And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
If you like this episode you’ll love
Promoted