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Good Morning Hospitality - Why Short-Term Rentals Are at a Crossroads: New Guest Data w/ Madeline List
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Why Short-Term Rentals Are at a Crossroads: New Guest Data w/ Madeline List

Good Morning Hospitality

05/12/25

32m

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In this episode of Good Morning Hospitality, Wil Slickers, Michael Goldin, and Brandreth Canaley are joined by Phocuswright’s Madeline List to unpack the newly released “U.S. Short-Term Rentals 2025: Guest Attitudes and Decision Making” report.

We explore the shifting expectations of today’s travelers, especially the under-35 segment that’s showing growing skepticism toward the STR category.

Madeline walks us through why travelers are comparing rentals and hotels more than ever, the true impact of bad PR on booking decisions, and what the STR sector must do to compete on service, professionalism, and design.

Whether you’re an operator, host, or vendor, this conversation is a must-listen to understand the next phase of guest decision-making in short-term rentals.

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⁠⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality⁠⁠⁠⁠⁠⁠⁠⁠ is part of the ⁠⁠⁠⁠⁠⁠⁠⁠Hospitality.FM⁠⁠⁠⁠⁠⁠⁠⁠ Multi-Media Network and is a Hospitality.FM Original

The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content.

Make sure to tune in during our live show on our ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn page⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ every week and join the conversation live!

Explore everything Good Morning Hospitality has to offer:

Well & Good Morning Coffee: Enjoy our signature roast—⁠⁠⁠⁠⁠⁠⁠⁠order here!⁠⁠⁠⁠⁠⁠⁠⁠

Retreats: Join us at one of our exclusive retreats—learn more and register your interest ⁠⁠⁠⁠⁠⁠⁠⁠here!⁠⁠⁠⁠⁠⁠⁠⁠

Episodes & More: Find all episodes and additional info at ⁠⁠⁠⁠⁠⁠⁠⁠GoodMorningHospitality.com⁠⁠⁠⁠⁠⁠⁠⁠

Thank you to all of the Hospitality.FM Partners that help make this show possible. If you have any press you want to be covered during the show, email us at goodmorning@hospitality.fm

Previous Episode

On this episode of Good Morning Outdoors, Matt Whitermore and Alex Burkett return with updates from the road, including Matt’s real estate gala trip and a recap of the Covered Bridge Campsite BBQ and beer event.

We dive into the proposed $1.25 billion cut to the National Park Service and the outdoor industry’s response, including support for the newly introduced America the Beautiful Act.

Plus, we break down Sun Communities & Sun RV Resorts’ Q1 results, Newbook’s new platform for small parks, and fresh data from The Dyrt showing the rise of tent and car camping across the U.S.

Tune in for all the latest in outdoor hospitality and recreation!

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⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality⁠⁠⁠⁠⁠⁠⁠ is part of the ⁠⁠⁠⁠⁠⁠⁠Hospitality.FM⁠⁠⁠⁠⁠⁠⁠ Multi-Media Network and is a Hospitality.FM Original

The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content.

Make sure to tune in during our live show on our ⁠⁠⁠⁠⁠⁠⁠LinkedIn page⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ every week and join the conversation live!

Explore everything Good Morning Hospitality has to offer:

Well & Good Morning Coffee: Enjoy our signature roast—⁠⁠⁠⁠⁠⁠⁠order here!⁠⁠⁠⁠⁠⁠⁠

Retreats: Join us at one of our exclusive retreats—learn more and register your interest ⁠⁠⁠⁠⁠⁠⁠here!⁠⁠⁠⁠⁠⁠⁠

Episodes & More: Find all episodes and additional info at ⁠⁠⁠⁠⁠⁠⁠GoodMorningHospitality.com⁠⁠⁠⁠⁠⁠⁠

Thank you to all of the Hospitality.FM Partners that help make this show possible. If you have any press you want to be covered during the show, email us at goodmorning@hospitality.fm

Next Episode

This week on GMH EU, Sarah Nan DuPre and Leo Walton break down the latest travel trend of “destination dupes,” as UK travelers look beyond the Mediterranean to lesser-known European gems like Albania and Montenegro.

They analyze the implications of this shift for short-term rental operators, particularly in emerging markets with less tourism infrastructure. Sarah and Leo also unpack Airbnb’s Q1 earnings and Booking.com’s continued gains in the STR sector, debating what Airbnb’s renewed hotel focus might mean for the platform's identity and growth strategy.

Plus, they explore the importance of professionalization in the STR industry in the face of major disruptions and discuss best practices for operators to stay resilient.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality⁠⁠⁠⁠⁠⁠⁠⁠⁠ is part of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Hospitality.FM⁠⁠⁠⁠⁠⁠⁠⁠⁠ Multi-Media Network and is a Hospitality.FM Original

The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content.

Make sure to tune in during our live show on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn page⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ every week and join the conversation live!

Explore everything Good Morning Hospitality has to offer:

Well & Good Morning Coffee: Enjoy our signature roast—⁠⁠⁠⁠⁠⁠⁠⁠⁠order here!⁠⁠⁠⁠⁠⁠⁠⁠⁠

Retreats: Join us at one of our exclusive retreats—learn more and register your interest ⁠⁠⁠⁠⁠⁠⁠⁠⁠here!⁠⁠⁠⁠⁠⁠⁠⁠⁠

Episodes & More: Find all episodes and additional info at ⁠⁠⁠⁠⁠⁠⁠⁠⁠GoodMorningHospitality.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you to all of the Hospitality.FM Partners that help make this show possible. If you have any press you want to be covered during the show, email us at goodmorning@hospitality.fm

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