
Loyalty War: OTAs & Hotel Brands Fighting for Travelers or More Control?
Good Morning Hospitality
03/03/25
•36m
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As hotel brands and OTAs compete for traveler loyalty, the industry is seeing major shifts in how rewards and distribution work.
Expedia Group’s One Key continues to expand, but questions remain about its impact on property managers and STR operators. Meanwhile, Marriott Bonvoy, Hilton, and Hyatt are bringing short-term rentals and outdoor hospitality brands into their loyalty programs, signaling a new era of hotel-affiliated inventory.
Wil Slickers, Michael Goldin, and Brandreth Canaley break down the latest developments, what they mean for independent operators, and how the balance of power in hospitality distribution is evolving.
And don't miss the breaking news from our sponsors at Fido, who continue to showcase their incredible growth! To learn more, go to getfido.com and tell them the crew from GMH sent you!
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Good Morning Hospitality is part of the Hospitality.FM Multi-Media Network and is a Hospitality.FM Original
The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content.
Make sure to tune in during our live show on our LinkedIn page or YouTube every week and join the conversation live!
Explore everything Good Morning Hospitality has to offer:
• Well & Good Morning Coffee: Enjoy our signature roast—order here!
• Retreats: Join us at one of our exclusive retreats—learn more and register your interest here!
• Episodes & More: Find all episodes and additional info at GoodMorningHospitality.com
Thank you to all of the Hospitality.FM Partners that help make this show possible. If you have any press you want to be covered during the show, email us at goodmorning@hospitality.fm
Previous Episode

The first-ever episode of Good Morning Outdoors is here with Matt Whitermore and Alex Burkett!
We’re diving into Blackstone’s $5.65B acquisition of Safe Harbor Marinas—what does this mean for the future of outdoor recreation and waterfront access?
Plus, DOGE is making significant cuts to public lands agencies, and the Outdoor Alliance says it could spell disaster for recreation and conservation.
And finally, could we be witnessing Fyre Fest 2.0? We break down the latest controversy and what’s really happening in the RV and outdoor travel boom.
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Good Morning Outdoors is part of the Hospitality.FM Multi-Media Network and is a licensed podcast under Good Morning Hospitality!
The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content.
Make sure to tune in during our live show on our LinkedIn page or YouTube every week and join the conversation live!
Explore everything Good Morning Hospitality has to offer:
• Well & Good Morning Coffee: Enjoy our signature roast—order here!
• Retreats: Join us at one of our exclusive retreats—learn more and register your interest here!
• Episodes & More: Find all episodes and additional info at GoodMorningHospitality.com
Thank you to all of the Hospitality.FM Partners that help make this show possible. If you have any press you want to be covered during the show, email us at goodmorning@hospitality.fm
Next Episode

GMH EU: Insights from Scale Eastern Europe & Market Trends
March 4, 2025
•22m
Live from Scale Eastern Europe, Leo and Damian discuss the vibrant energy at the event, with over 280 attendees soaking up valuable insights on regulation, travel trends, and business growth in the region. They highlight the sensible approach to regulation in Bulgaria, focusing on compliance and tax revenues without overburdening operators.
They also explore the rising trend of sustainable and "noctourism" travel, driven by changing traveler behaviors. The conversation touches on the potential for Eastern Europe to thrive as budget-conscious travelers seek affordable and unique destinations.
Tune in for insights into the event, the local market, and the future of short-term rentals in this dynamic region.
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Good Morning Hospitality is part of the Hospitality.FM Multi-Media Network and is a Hospitality.FM Original
The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content.
Make sure to tune in during our live show on our LinkedIn page or YouTube every week and join the conversation live!
Explore everything Good Morning Hospitality has to offer:
• Well & Good Morning Coffee: Enjoy our signature roast—order here!
• Retreats: Join us at one of our exclusive retreats—learn more and register your interest here!
• Episodes & More: Find all episodes and additional info at GoodMorningHospitality.com
Thank you to all of the Hospitality.FM Partners that help make this show possible. If you have any press you want to be covered during the show, email us at goodmorning@hospitality.fm
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