GMH Hotels: Are Hotels Losing the Booking Battle to AI?
Good Morning Hospitality
04/15/26
•29m
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On this week’s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk are live from Seatrade Cruise Global, breaking down how AI is reshaping the way travelers discover and book hotels and whether brands are starting to lose control of the funnel.
Expedia Group data shows that only a small percentage of bookings are currently driven by AI, but the shift in discovery behavior could have much bigger long-term implications.
They also explore how Minor Hotels is building out its AI tech stack to drive deeper personalization, Lemon Tree Hotels’ record year powered by an asset-light strategy, and Delta Air Lines’s first major Delta One upgrade in nearly a decade as airlines continue investing heavily in premium experiences.
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Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Previous Episode
$250M STR Deal Signals a Shift in Travel Profits
April 13
•34m
On Monday’s Good Morning Hospitality, A Skift Podcast, Wil Slickers, Michael Goldin, Brandreth Canaley, and Jamie Lane break down a $250 million deal as TowneBank sells its vacation rental management business, signaling continued investor appetite for scaled STR operations even as the market evolves.
The team also unpacks mixed demand signals, from softer-than-expected travel spending despite rising tax refunds to growing friction around international travel to the U.S., while also exploring why OTAs still struggle to gain meaningful traction in experiences. The episode ties it all together with a look at where value is actually shifting across travel today.
This episode is brought to you by Vrbo! Learn how you can earn OneKeyCash today.
Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Next Episode
On Monday’s Good Morning Hospitality, A Skift Podcast, Wil Slickers, Michael Goldin, Brandreth Canaley, and Jamie Lane break down how AI is putting pressure on every corner of the travel industry. The conversation starts with Mews’ founder calling out hotels for taking a surface-level approach to AI, focusing on chatbots instead of meaningful improvements to operations and guest experience.
They also unpack why Expedia Group’s CEO says travelers still don’t trust AI to handle bookings, reinforcing the importance of reliability and real inventory, before turning to the growing financial pressure on operators across both hotels and short-term rentals.
From rising costs and platform fees to a generational shift where longtime owners are looking to exit while fewer new entrants step in, the episode explores how margins are getting squeezed across the board.
The conversation ties it all together with a look at how AI isn’t replacing travel companies — it’s revealing where their models are weakest.
This episode is brought to you by Vrbo! Learn how you can earn OneKeyCash today.
Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
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