GMH Hotels: Accor’s Luxury Bet, AI Kitchens, Expedia’s B2B Power & Grounded
Good Morning Hospitality
11/12/25
•34m
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This week on GMH Hotels, Sarah Dandashy and Steve Turk explore four stories that capture the shifting landscape of hospitality and travel.
They begin with Accor’s newest luxury soft brand, created to attract independent hotel owners seeking the reach of a global chain while maintaining local character.
Next, they look at how hotels are turning to AI tools and smaller-plate strategies to cut food waste and reduce emissions — proving that sustainability and profitability can go hand in hand.
Sarah and Steve then dive into Expedia Group’s growing B2B momentum as its consumer business steadies, a strategic pivot that’s redefining how hotels leverage partnerships and distribution. Finally, they discuss how ongoing air travel disruptions are driving a surge in rail and bus bookings, reshaping traveler habits, and opening new opportunities for hotels near secondary markets and transport hubs.
From brand expansion and AI innovation to distribution power plays and multimodal demand, this episode covers the full scope of where hospitality is headed next.
Presented by Lodgify
Follow the Hosts: Sarah Dandashy – LinkedIn Steve Turk – LinkedIn
Connect with Skift:
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Previous Episode
Marriott Ends Deal With Sonder Before Company Shuts Down
November 10, 2025
•36m
Update: This episode was recorded just an hour before Sonder published its official notice of shutting down operations. Read more here.
On this episode of Good Morning Hospitality, A Skift Podcast, Wil Slickers, Michael Goldin, and Brandreth Canaley are joined by Skift Senior Hospitality Reporter Sean O'Neill to unpack the breaking story of Marriott Bonvoy ending its licensing agreement with Sonder Inc. after the company defaulted on the deal.
The partnership had been a much-needed lifeline for Sonder, allowing its apartment-style properties to be listed across Marriott’s booking channels. But with the agreement now terminated, and Sonder’s own website currently showing zero available listings, the situation is raising questions about the company’s operations, liquidity, and future as a public brand.
Marriott has said it’s assisting guests with existing bookings made through its platforms, while those who booked via third parties should contact their providers directly.
As this story continues to develop, Sean shares what’s known so far, and the GMH crew digs into what this could signal for Marriott’s extended-stay ambitions, Sonder’s next move (if any at all), and how confidence in hotel–tech partnerships may shift in the days/weeks ahead.
Presented by Lodgify
Follow the Hosts: Brandy Canaley – LinkedIn Wil Slickers – LinkedIn Michael Goldin – LinkedIn
Connect with Skift:
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
Next Episode
Airbnb/Expedia Earnings & Discount-Driven Growth
November 17, 2025
•33m
Today on Good Morning Hospitality, Brandreth Canaley, Michael Goldin, and Jamie Lane break down the latest earnings results from Airbnb and Expedia Group.
A quarter defined by discounting, flexible payment options, and a surge in “reserve now, pay later” bookings.
They examine how these strategies helped drive strong performance for both platforms and raise the big question hanging over the industry: Is this level of demand sustainable once the promotional fuel burns off?
Presented by Lodgify
Follow the Hosts: Brandy Canaley – LinkedIn Jamie Lane – LinkedIn Michael Goldin – LinkedIn
Connect with Skift:
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
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