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Good Morning Hospitality - GMH Hotels: 2026 Predictions: What’s Ahead for Hotels This Year
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GMH Hotels: 2026 Predictions: What’s Ahead for Hotels This Year

Good Morning Hospitality

01/07/26

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On January 7th, GMH Hotels returns with one of the show’s annual traditions 🔮Sarah Dandashy and Steve Turk share their predictions for 2026, breaking down what they expect to shape the hotel industry in the year ahead.

From demand and pricing to labor, loyalty, technology, and guest experience, they lay out the trends they believe will matter most — and the assumptions worth questioning as the year unfolds.

This episode sets the foundation for the months ahead, giving hoteliers and industry leaders a clear view of what to watch, prepare for, and revisit as 2026 takes shape.

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Previous Episode

Welcome back to Good Morning Hospitality, A Skift Podcast, and the first episode of 2026! Wil Slickers, Michael Goldin, Brandreth Canaley, and Jamie Lane kick off the year by sharing their predictions for what lies ahead across travel and hospitality.

From demand and pricing to distribution, technology, and guest behavior, the crew lays out the trends they believe will define 2026, along with the risks and opportunities operators should be watching closely.

This annual predictions episode sets the baseline for the year, giving listeners a roadmap of what to track, challenge, and revisit as the industry evolves.

Next Episode

On this episode of Good Morning Hospitality, A Skift Podcast, Wil Slickers, Michael Goldin, Brandreth Canaley, and Jamie Lane dig into three stories shaping travel and lodging as 2026 gets underway.

They start with how credit card rewards are now rivaling traditional airline and hotel loyalty programs, reshaping how travelers earn, redeem, and choose where to stay.

The team discusses a major development in travel tech following reports that KAYAK’s CEO attempted to take the company private. Wil is going to host a short GMH special with Dennis Schaal to dive deeper into that story for anyone who wants the full backstory.

They close with a look at former President Trump’s proposal to ban large investors from buying homes and what that could mean for housing supply, short-term rentals, and the broader hospitality market.

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