From Posts to Bookings: How Social Media is Shaping the Future of Travel
Good Morning Hospitality
09/30/24
•34m
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In our next episode, special guest Madeline List, Senior Analyst at Phocuswright, joins Good Morning Hospitality to explore how social media is reshaping the travel and lodging industry.
We’ll dive into the influence of social media platforms on travel decisions, the real impact of influencers, and how engagement on these channels is converting into bookings.
Plus, we’ll discuss key strategies for encouraging user-generated content and the changing demographics of travelers. Don’t miss this insightful discussion on the future of travel marketing!
Phocuswright Report Link: https://www.phocuswright.com/Travel-Research/Consumer-Trends/F-is-for-Funnel-Social-Media-and-the-Path-to-Travel-Purchase
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Good Morning Hospitality is part of the Hospitality.FM podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love Behind The Stays with Zach Busekrus, which comes out every Tuesday & Friday, wherever you get your podcasts!
This show is structured to cover industry news in travel and hospitality and is recorded live every Monday morning at 7 a.m. PST/10 a.m. EST. So make sure you tune in during our live show on our social media channels or YouTube and join the conversation live!
Thank you to all of the Hospitality.FM Partners that help make this show possible, and if you have any press you want covered during the show, fill out this form!
Previous Episode
GMH EU: State of the European Short-Term Rental Industry in 2024 with Simon Lehmann
September 24, 2024
•45m
In this special episode of Good Morning Hospitality EU, Leo Walton and Simon Lehmann, CEO of AJL Atelier, explore the evolving landscape of the European short-term rental market. Simon shares his expert insights on the ongoing fragmentation of the market, emphasizing how the sector remains hyperlocal, with even the largest players holding a small market share. He highlights the role of technology in allowing smaller property managers to compete while addressing the growing impact of regulations, particularly in urban areas, and the challenges they pose to operators.
Simon predicts tougher times ahead for the industry, with falling ADRs and an oversupply of properties. However, he also identifies opportunities for growth in budget travel and niche sectors like camping. The discussion wraps up with a look at how AI could transform property search processes and optimize guest experiences. OTAs remain dominant but face potential disruption from niche platforms.
Tune in to learn how property managers can navigate these changes and position themselves for success in 2024 and beyond.
—
Good Morning Hospitality is part of the Hospitality.FM podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love Behind The Stays with Zach Busekrus, which comes out every Tuesday & Friday, wherever you get your podcasts!
This show is structured to cover industry news in travel and hospitality and is recorded live every Monday morning at 7 a.m. PST/10 a.m. EST. So make sure you tune in during our live show on our social media channels or YouTube and join the conversation live!
Thank you to all of the Hospitality.FM Partners that help make this show possible, and if you have any press you want covered during the show, fill out this form!
Next Episode
GMH EU: Airbnb & Cleaning Fee Shifts Impacting the STR Market
October 1, 2024
•36m
In this episode, Leo and Sarah discuss two key industry developments. First, they explore Airbnb’s partnership with Zumper, which allows rental communities to promote themselves as short-term rental-friendly, giving building operators more control over guest stays while offering tenants additional income opportunities. They also dive into Airbnb’s new policy requiring the full price, including cleaning fees, to be shown upfront, examining the potential impact on hosts and guest booking decisions. Both trends signal important shifts in the STR landscape, particularly in pricing transparency and urban rental models.
—
Good Morning Hospitality is part of the Hospitality.FM podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love Behind The Stays with Zach Busekrus, which comes out every Tuesday & Friday, wherever you get your podcasts!
This show is structured to cover industry news in travel and hospitality and is recorded live every Monday morning at 7 a.m. PST/10 a.m. EST. So make sure you tune in during our live show on our social media channels or YouTube and join the conversation live!
Thank you to all of the Hospitality.FM Partners that help make this show possible, and if you have any press you want covered during the show, fill out this form!
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