Airbnb Discounts Debut, STR Hosts Level Up in 2025
Good Morning Hospitality
03/31/25
•33m
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In this episode of Good Morning Hospitality, Brandreth Canaley and Michael Goldin dig into Airbnb’s first-ever discount program, quietly launched through HotelTonight. We explore what it means for pricing strategy, guest acquisition, and how it stacks up against OTA competition.
We also unpack key findings from Phocuswright’s new report on STR tech and distribution. Hosts are getting more strategic—adopting tech, leaning into direct bookings, and experimenting with AI—but challenges around costs, outsourcing, and alternative revenue streams remain.
As the STR landscape evolves, operators are making smarter moves to stay competitive. Let’s get into it!
This episode is brought to you by our friends at Fido! No more headaches managing your vacation homes and asking your guests to take the trash bins to the curb! Want to execute great hospitality for your guests? Get with Fido today at getfido.com/gmh
Phocuswright Research (B2B Tec & Distribution): Link Here
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Good Morning Hospitality is part of the Hospitality.FM Multi-Media Network and is a Hospitality.FM Original
The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content.
Make sure to tune in during our live show on our LinkedIn page or YouTube every week and join the conversation live!
Explore everything Good Morning Hospitality has to offer:
• Well & Good Morning Coffee: Enjoy our signature roast—order here!
• Retreats: Join us at one of our exclusive retreats—learn more and register your interest here!
• Episodes & More: Find all episodes and additional info at GoodMorningHospitality.com
Thank you to all of the Hospitality.FM Partners that help make this show possible. If you have any press you want to be covered during the show, email us at goodmorning@hospitality.fm
Previous Episode
On this episode of Good Morning Outdoors, we kick things off with the collapse of Oculis Lodge, a once-hyped glamping project near Mount Baker that raised $1.2 million through crowdfunding and promised 35 luxury domes—but only ever delivered one. With the property now listed for sale, we unpack the fallout and lessons for the industry.
Next, Under Canvas Inc. announces a record $50 million internal investment to elevate the guest experience and expand with new locations in California and the Pacific Northwest.
We also cover Modern America Campgrounds’ new loyalty program, “Freedom Points,” and how it’s changing the game for customer engagement across its 31-park portfolio.
And finally, February RV shipments are up 6% year-over-year, with towables leading the way. We break down the numbers and what they mean for the year ahead in outdoor travel.
All that and more—this week on Good Morning Outdoors with Alex Burkett & Matt Whitermore.
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Good Morning Hospitality is part of the Hospitality.FM Multi-Media Network and is a Hospitality.FM Original
The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content.
Make sure to tune in during our live show on our LinkedIn page or YouTube every week and join the conversation live!
Explore everything Good Morning Hospitality has to offer:
• Well & Good Morning Coffee: Enjoy our signature roast—order here!
• Retreats: Join us at one of our exclusive retreats—learn more and register your interest here!
• Episodes & More: Find all episodes and additional info at GoodMorningHospitality.com
Thank you to all of the Hospitality.FM Partners that help make this show possible. If you have any press you want to be covered during the show, email us at goodmorning@hospitality.fm
Next Episode
GMH EU: Google’s Travel AI, EU Border Rules & Homelike Shutdown
April 1, 2025
•34m
In this week’s episode, Sarah and Leo discuss the latest developments shaping the European travel and hospitality industry. They explore the rise of outdoor hospitality with OlaCamp’s €10M raise, new EU travel regulations requiring fingerprints and facial scans, and what Google's AI updates mean for trip planning. The duo also unpacks the EU’s Digital Markets Act and its implications for Airbnb and Google, plus the sudden shutdown of business-stay platform Homelike. Packed with sharp insights and healthy cynicism, this episode looks at how regulation, innovation, and shifting traveler preferences are redefining the landscape.
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Good Morning Hospitality is part of the Hospitality.FM Multi-Media Network and is a Hospitality.FM Original
The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content.
Make sure to tune in during our live show on our LinkedIn page or YouTube every week and join the conversation live!
Explore everything Good Morning Hospitality has to offer:
• Well & Good Morning Coffee: Enjoy our signature roast—order here!
• Retreats: Join us at one of our exclusive retreats—learn more and register your interest here!
• Episodes & More: Find all episodes and additional info at GoodMorningHospitality.com
Thank you to all of the Hospitality.FM Partners that help make this show possible. If you have any press you want to be covered during the show, email us at goodmorning@hospitality.fm
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