Log in

Big Technology Podcast - The Rise and Fall of Juul, With The Devil's Playbook Author Lauren Etter
share icon

The Rise and Fall of Juul, With The Devil's Playbook Author Lauren Etter

Big Technology Podcast

06/02/21

64m

About

Comments

Featured In

You've heard this story before: Two Stanford kids take on a big bad industry, one that harms people, and they disrupt it. Typically, these stories are portrayed as heroic in Silicon Valley. Yet the story of Juul is different. The company sells sleek e-cigarettes packed with nicotine to cigarette smokers looking for a less harmful solution. But flush with VC cash and determined to grow, the company ended up addicting millions of kids, leading to a serious backlash and decline. Lauren Etter, a Bloomberg reporter and author of The Devil's Playbook, which covers the Juul saga, joins Big Technology Podcast to discuss the company's rise and fall.

You can buy The Devil's Playbook here: https://amzn.to/2TsMoCK

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

Jack Nicas joins Big Technology Podcast fresh out of the Epic v. Apple trial, where the Fortnight maker is suing Apple over the 30% cut it takes out of every dollar we spend on apps downloaded from the App Store. Nicas takes us inside the courtroom, explains what’s at stake, and makes a prediction for where things net out. In the second half, Nicas breaks down his reporting on Apple’s questionable privacy practices in China, where the company stores user data in servers all but owned by the Chinese government.

Jack's stories

On Epic vs. Apple: https://www.nytimes.com/2021/05/24/technology/apple-epic-antitrust-trial.html

On Apple in China:

https://www.nytimes.com/2021/05/17/technology/apple-china-censorship-data.html

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

Andrew Callaghan is the force behind All Gas No Breaks, a hit YouTube show that featured Callaghan putting a mic in front of people and just... letting them talk. Callaghan's recently gone independent, taking his unique interviewing style to a new home, Channel 5 with Andrew Callaghan, and building a substantial following there. Callaghan joins Big Technology Podcast to discuss why his alternative to traditional news is hitting a nerve, what he's learned about the American people from his travels across the country, and the factors that led to his decision to strike out on his own.

Check out Channel 5 with Andrew Callaghan:

https://www.youtube.com/channel/UC-AQKm7HUNMmxjdS371MSwg

Learn more about your ad choices. Visit megaphone.fm/adchoices

Promoted