ACU-051 3 Strategies To Retain Patients And Increase Revenue with Stacey Whitcomb LAc.
AcuSprout: Acupuncture Podcast
03/16/23
•32m
About
Comments
Featured In
Join The Monthly Newsletter In this episode......
ACU-051 Today I’m going to talk about the biggest mistakes I see newbies making with regards to patient retention that keeps you from gaining any traction. No matter what type of marketing you do, how much you spend on advertising, If you cannot keep your patients committed to a treatment plan long enough to get well, then you are spinning your wheels.
Now before I go any further I feel like it’s super important to define patient retention. Patient retention is a practice’s ability to turn new patients into loyal patients. Patient retention is measured as a percentage, which you can calculate by dividing the number of returning patients by the total number of patients for your practice minus the number of new patients.
The higher your retention rate is, the better it is for your practice. That’s because patient retention and practice profitability are linked.
If you want an average practice then you would shoot for about 48%. Really we are getting ahead of ourselves, because you probably haven’t been in practice long enough to have enough numbers to play this game.
As a new practitioner the goal is to create a relationship where the patient has recovered or is recovering from their chief complaint, they refer their friends and family to you, and they come back to get treatment as needed.
The three most important strategies to consider with regards to patient retention are:
- YOU
- Removing barriers to entry
- Having multiple positive touchpoints (or creating a positive patient experience)
BONUS: You’ll want to listen to the end because I am going to give my top 5 secrets to building relationships and retaining patients.
Explore What Jane Has To Offer!!!
Mentioned in this episode:
Previous Episode
Explore What Jane Has To Offer!!!
ACU-050 This is the part two of a case review I did with Henry McCann. We discuss how Henry treats neck and arm pain with Tung Style Acupuncture. If you missed the first part, be sure to check out Episode 49 where we had a brief chat about the importance and differences between the DAOM programs and the DACM programs. We learned about Henry’s path and teachings in Chinese medicine which include teaching extensively in the US as well as abroad. We learn about the history of Master Dung and this system of acupuncture and how it differs from the Tan method. and lastly, We discuss Henry’s books which you can find in the show notes.
In today’s episode we do a thorough case exploration.
Here is a glimpse of the case. She's a female in her forties and she came in with complaining basically of pain in her upper back and her shoulder that was radiating into her right arm. She has a C-6, C-7 disc herniation and there is pain and numbness going down into the right arm. There's numbness in the fingers.
Upon palpation, Henry determined she was really complaining of pain in the area of the superspinatus. She definitely had trigger points in the, the upper trapezius on basically all on the right side. There was definitely some scaling involvement, some elevator scapula involvement.
Listen in to see how the case unfolds.
Mentioned in this episode:
Next Episode
Explore What Jane Has To Offer!!!
If you are an Acupuncturist you NEED to know about Chronic Regional Pain Syndrome. The pain level and duration of CRPS is so debilitating that people often take their own lives but this is something we are well equipped to help manage. There are also some pretty important contraindications that we need to take into consideration.
In this episode Anthony Von Der Muhll DAOM, who teaches Orthopedic Acupuncture and Sports Medicine at the Doctoral Program at the Academy of Chinese Culture and Health Sciences (ACCHS) introduces us to CRPS. Listen in as he walks us through the case and becomes an integral piece of this patients pain management process.
If you appreciate this episode, be sure to share it with others!
Mentioned in this episode:
If you like this episode you’ll love
Promoted