ACU-046 How To Build A Company Everyone Loves with Co-CEO of Jane, Alison Taylor
AcuSprout: Acupuncture Podcast
12/20/22
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Listen in as I talk with Ali about how to create a company that when customers tell other people about it, they don’t say they “like” it. They say they “love” it.
I think one of the toughest things about designing your future upon graduation is actually taking the time to do it.
Especially after 3-4 years of no money coming in.
Especially when the people around you seem to have a plan.
Especially when you have had such focus on education and learning that you have lost touch with that person in the mirror.
Perhaps you have no idea what you want in your immediate future. Or even 5 year future.
But here’s the thing. That is exactly why you should take the time to explore.
To ask yourself the tough questions. What DO you like? Those favorite patients you treated in student clinic? What made them so likeable? Are those traits or characteristics something you want to see more in your practice?
What cases, treatments, modalities, and classes light you up from the inside? What do you find yourself talking about with regards to Chinese medicine?
If you do the work in the beginning, if you envision the feel, the experience and the soul of your practice, it will act as a magnet for those defined elements that bring you joy. You will be creating an experience for your patients that no other practitioner can.
Today’s Guest
ALISON TAYLOR, CO-CEO OF JANE
Ali began her entrepreneurial journey by opening a multi-disciplinary healthcare clinic called Canopy in 2011. Running and owning a small business taught Ali the foundations of business along with a deep empathy for the life of a small business owner. In 2014, Ali and co-founder Trevor, launched a new business called Jane. Jane, a software built originally for Canopy that offered Online Booking and Electronic Charting, is now being used by over 100,000 practitioners around the world to run their practice. Ali continues to lead this scaling tech company as Co-CEO of a team of 350 staff on our mission to “help the helpers”.
Did you know that the monthly newsletter contains even MORE helpful information than the Podcast??Be sure to subscribe so you don’t miss a thing!
You’ll learn
- WHY IT IS SO IMPORTANT TO HAVE MISSION, VISION, VALUES STATEMENT
- HOW ALI AND TREVOR STARTED THE COMPANY AND WHY.
- WHY IT IS IMPORTANT TO CREATE A POSITIVE CUSTOMER JOURNEY.
- HOW THE NAME “JANE” WAS CHOSEN.
- HOW ALL OF THIS RELATES TO YOU AND YOUR PRACTICE!
Resources
- TRY JANE HERE! BE SURE TO USE THE CODE ACUSPROUT1MO AT SIGN UP.
Explore What Jane Has To Offer!!!
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Previous Episode
Explore What Jane Has To Offer!!!
Case Study: Orthopedic Acupuncture Instead of A Total Shoulder Replacement with Anthony Von der Muhll, DAOM
Is it possible to avoid or postpone orthopedic surgery with acupuncture? Can you help patients with extensive soft tissue damage regain full range of motion and strength? Yes. Yes you can! Listen in as Anthony walks me through a case where he helps his patient avoid a total shoulder replacement.
In this episode....
ACU-045 I remember treating a case during my internship where after a couple orthopedic tests I suspected that my patient had torn his meniscus. It was a great opportunity to practice my new set of advanced orthopedic skills and my patient responded well, but after a couple of weeks he had pain again. Unfortunately, I did not get to see the treatments through because the semester ended, but I have wondered how it might have concluded many many times. Can you really treat a patient with substantial soft tissue damage that would otherwise require surgery? Can you treat in a way that facilitates the body’s healing mechanisms so much that the patient achieves pain free normal range of motion? Does the structure damage change or is someone just miraculously free of pain?
In this episode Dr.Anthony Von der Muhll, DAOM walks me through a pretty unbelievable case of exactly that.
You don’t want to miss this episode!
this episode is a little long, so here are some rough time jumps for you
- 3:45 I introduce Anthony and we talk about his path to becoming an East Asian Medical Practitioner.
- 10:45 Anthony talks about what distinguishes him from other practitioners like Matt Callison, Poney Chang, Clayton Shui and Whitfield Reeves.
- 14:00 Why treating unstable joints is paramount to healing.
- 43:52 The Case Study Starts HERE!
Today’s Guest
ANTHONY VON DER MUHLL, DAOMAnthony Von der Muhll graduated from the Five Branches University of TCM in 2002, and founded the Santa Cruz Acupuncture Orthopedics and Sports Medicine Clinic in 2003. In 2022, Anthony relocated to Charlottesville, Virginia, where he now practices at the Sports Acupuncture Clinic/Berkeley Bamboo Clinic with his wife, Tamara Brown, L.Ac., DACM.
Anthony Von der Muhll is the founder of AOM Professional, and has taught Certification in Acupuncture Orthopedics since 2015, and served as a clinical supervisor at the Masters and Doctorate levels for over 17 years. He has also taught acupuncture orthopedics and pain management in the DAOM and DACM programs of the Academy of Chinese Culture and Health Sciences (Oakland CA), the American College of TCM (San Francisco, CA), the Five Branches University of TCM (Santa Cruz, CA), and the Virginia University of Integrative Medicine (Fairfax, VA). He has been a featured instructor in acupuncture orthopedics at conferences of the Sports Acupuncture Alliance, the California State Oriental Medical Association, California Acupuncture and Traditional Medicine Associates, and the Acupuncture Society of Virginia.
Resources
- Want to learn more about the DAOM at ACCHS? Contact Phil Settels here, and be sure to put DAOM/AcuSprout in the header.
- Follow AcuSprout on Instagram and Facebook
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Next Episode
ACU-047 In this episode I meet with Phil Settels the Dean and creator of the DAOM program at ACCHS, the Academy of Chinese Culture and Health Sciences. We decided to bring the long held tradition of teaching thru case studies to the AcuSprout airwaves.
- We talk about Phil’s training with Dr. Huang Huang and how the Ten Key Formula Families is and integral part of his SHL diagnostic process.
- We discuss abdominal Fukushin diagnosis.
- We discuss how he decides between treating low back or knee pain with a formula or local orthopedic acupuncture...or both
- Phil talks about one of his first clinical mis-steps with Ma Huang and how it resolved.
Listen in and puzzle through with me as Phil presents a case and shows me a new way to reason through the formula prescription based on his teachings with Dr. Huang Huang, Arnaud Versluys, and Dr. Suzanne Robidoux.
Enjoy the journey and get a flavor for the teachings of the DAOM program at ACCHS.
Explore What Jane Has To Offer!!!
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