ACU-030 New Acupuncturist Heidi Markland on SEO And Introverted Marketing Strategies
AcuSprout: Acupuncture Podcast
05/17/22
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introverted marketing 101: how a new acupuncturist can get patients in the door their way
Are you an introvert and new acupuncturist wondering how you are ever going to get patients in your clinic?
Are you afraid that you are going to have to be salesy and social?
Does the word “Marketing” make you want to crawl under your treatment table?
YOU ARE NOT ALONE!!!
Most of us don’t come by sales, marketing, networking and being overall entrepreneurial naturally. Especially introverts! This is mostly because historically when we talk about buying something we are also conversely talking about being “sold” to. And that conjures up visions of car salesmen chasing us around car lots.
Guess what! Sharing your skillset and serving people who need you is just another term for sales. It’s all in the delivery.......
The internet has broken this marketing egg wide open for INTROVERTED ACUPUNCTURISTS! There are so many ways to reach the people you want to serve so that they hear you AND you get to be true to your own nature.
In today’s episode I interview new Acupuncturist Heidi Markland about her experience as an introverted new practitioner in a new town and how she has navigated marketing her acupuncture practice. We talk about SEO, networking with kind intentions, picking a niche market and patient retention strategies.
Enjoy the show!
today’s guest
HEIDI MARKLAND LAC., ANCIENT SPRING ACUPUNCTURE
Instagram: @ancientspringacu
Heidi embarked on her journey to better health after experiencing chronic fatigue for many years. She found increased energy and well-being after a family member, that was trained in Acupuncture and herbal Chinese Medicine, treated her with a regimen of herbs and food therapy.
This began a journey of self-study into nutritional healing. The book “Healing with Whole Foods” became a staple that she read from cover to cover. This book introduced many core beliefs of Chinese Medicine and the idea of keeping the body in balance. She finally transitioned from a corporate job to a full-time student at the American College of Acupuncture & Oriental Medicine (ACAOM), in Houston Texas.
She fell in love with the beauty and culture of Coeur d’Alene while visiting family over the years. Through prayerful consideration and the new acquaintance of a local acupuncturist, the path forward was clear, and she hasn’t looked back. Her clinic is now located in downtown Coeur d’Alene, Idaho.
you’ll learn
- Heidi has some GREAT SEO tips!
- We talk about some strategies Heidi has used to get patients that don’t feel yucky to her.
- Are you moving? We chat about the challenges of moving somewhere that you don’t know anyone.
- What is it like to have the help of a senior practitioner?
- How to keep costs down in the beginning.
resources
- Jane Electronic Medical Records. Use this link to get a one month grace period!
- Follow Stacey on Instagram and Facebook
- Visit the TOOLS website page for more new practitioner deals.
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Previous Episode
Simplified Bookkeeping For Your Acupuncture Practice
Are you feeling confused about how to set up your bookkeeping?
Confused about what taxes to pay or how much to put away each quarter?
Do you feel overwhelmed about what software you should or could be using?
If you are like me you want to understand and learn how it all works but you can’t seem to find the right help. Boy have I got the right person for you!
It took me a couple years to find Sarah with Horizon West Bookkeeping, and I rode the struggle bus until then. But now my books are in order and I know where, how, and why to budget all of my income to ensure the success of my businesses.
The best thing about Sarah and her team is that they meet you where you are. She loves to teach but is totally content to take over all of your bookkeeping needs so you can focus on patient care.
Sarah offers a free 30 minute consultation to all AcuSprout listeners to ensure she is the right fit for your business. You can grab that opportunity at Horizonwestbookkeeping.com/Acusprout .
TODAY'S GUEST
SARAH QUIGGLE, HORIZON WEST BOOKKEEPING
Sarah Quiggle is an Advanced Certified QuickBooks ProAdvisor and a very detail oriented bookkeeper. Her love for numbers led her to pursue a degree in Mathematics, where she graduated Magna Cum Laude in 2003. She is very organized and great at problem solving. She loves helping clients find solutions to what is troubling them most in their business.
She lives in Central Florida with her husband and three children and dog, Scout. She enjoys reading, going to the Disney parks with her family, and listening to true crime podcasts.
YOU'LL LEARN
- What to look for in a bookkeeper.
- Biggest mistakes small businesses make.
- Biggest problem you solve.
- 3 Suggestions for new business owners.
- Basic terminology and types of accounting.
- Difference between a bookkeeper and accountant.
RESOURCES
- Profit First by Mike Michalowicz (affiliate link) Game changing book!!!
- Novo I LOVE this online bank. Instead of opening a bunch of separate accounts they allow you to move your money into “reserve” categories within the same account, providing you with a visual snapshot of where your money is.
- Quickbooks is what I use and what Sarah teaches.
- Horizonwestbookkeeping.com for your free consultation with Sarah.
- Jane Electronic Medical Records. Use this link to get your first month free!
- Follow Stacey on Instagram and Facebook
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Next Episode
Enjoy a quick review of my favorite systems!
In this episode I cover my top five software systems to streamline my Acupuncture practice. I use these tools to streamline the business stuff that I don’t particularly love spending time on but are necessary to my practice.
I wanted to share them with you because as a new practitioner you really shouldn’t spend too much time trying to make decisions about software.
You just need to make a quick choice and move your focus to activities that will engage people’s interest and draw them in your doors.
quick links
* SOME OF THESE LINKS ARE AFFILIATE LINKS AND BY CLICKING ON THEM I MAY RECEIVE A SMALL COMMISSION, BUT THEY ARE ALL PRODUCTS THAT I USE AND STAND BY. THANKS FOR SUPPORTING THE SHOW!
- *Quickbooks You can get 30% off your first 6 months!
- *Canva is my go to for all of my social media designs, photos for my website, templates for my newsletters and overall branding.
- *Google Workspace is my go to for email, storage for research files, policies and procedure manuals, AND I have also used Google Voice for my phone number.
- Square is the POS system that I like. Do your research on this one! Choosing a POS will depend on your EHR or awesome business bank rates. The reason I chose Square is because not all POS systems will take health savings account cards, but Square does.
- Squarespace is my website provider. I also designed all of my websites. It’s doable!!! Go for it!
- Blue Poppy is my favorite for granules and patents.
- Springwind is my favorite for raw herbs.
- *Horizonwestbookkeeping.com for your free consultation with Sarah.
- *Jane Electronic Medical Records. Use this link to get the “Helper Rate” or your first month free!
- GO TO THE TOOLS PAGE TO FIND MORE AWESOME DEALS FOR YOUR PRACTICE.
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